Clarins Director of Marketing

Starnberg Bavaria Germany

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Employment
Full-Time
Seniority
Director
Posted
Sep 30, 2026

About Clarins

Founded in Paris in 1954 by Jacques Courtin-Clarins, Clarins is a family-owned beauty house renowned for its plant-inspired skincare, makeup and spa expertise. Combining scientific research with a close understanding of customers’ needs, the brand has built an international presence while preserving its French heritage. As an employer, Clarins brings together specialists across research, product development, manufacturing, retail and corporate functions, united by a commitment to quality and service. Its emphasis on responsible beauty, innovation and long-term stewardship offers a distinctive professional environment for those seeking to contribute to an established beauty house with an entrepreneurial spirit.

Clarins seeks a strategic marketing leader to develop and execute the company's comprehensive marketing strategy for the German market. This role oversees all marketing functions including brand and product marketing, CRM, communications, PR, trade marketing, and activation, ensuring consistent brand experience across all channels. The successful candidate will drive 360° marketing campaigns and product launches, manage P&L and marketing KPIs with a data-driven approach, and lead cross-functional teams to strengthen Clarins' position in the prestige beauty sector.

Role & Responsibilities

  • Develop and execute comprehensive marketing strategy for the German market, translating global brand vision into relevant local presence
  • Oversee all marketing functions including brand and product marketing, CRM, communications, PR, trade marketing, and activation
  • Create and implement omnichannel and go-to-market strategies ensuring consistent brand positioning across all touchpoints
  • Lead planning and execution of 360° marketing campaigns and product launches from strategy through successful implementation
  • Collaborate closely with commercial and digital teams to ensure aligned strategy and execution
  • Manage marketing budget, P&L, resources, and KPIs using data-driven approach to optimize performance
  • Lead and develop marketing teams, fostering clear communication, modern leadership practices, and a culture of collaboration and innovation

Qualifications

  • Several years of leadership experience in strategic brand marketing within the beauty industry
  • Proven track record of successfully developing and implementing product launches and go-to-market strategies
  • Deep expertise in digital and data-driven marketing with strong understanding of omnichannel communication
  • Experience managing P&L, budgets, and relevant marketing KPIs with strong entrepreneurial and analytical mindset
  • Excellent communication skills and ability to inspire teams, drive change, and align diverse stakeholders toward shared objectives

Skills

Strategic brand marketing Product marketing Omnichannel marketing Campaign management P&L management Budget management Data-driven marketing Team leadership Go-to-market strategy CRM PR and communications Trade marketing

Experience

Multiple years of leadership experience in strategic brand marketing within the beauty or prestige consumer goods industry, with demonstrated success in product launches and go-to-market strategy development.

Education

Not specified

Workplace

This position is based in Starnberg, Bavaria, Germany, within easy reach of Munich.

The setting Bavaria

Explore jobs in Bavaria or in Germany.

Benefits

Hybrid work arrangement with modern office in Starnberg (direct S-Bahn connection); flexible working hours; workation opportunities (up to 10 days per year in EU/EEA/Switzerland after probation); public transportation ticket covered; bike leasing via JobRad; occupational pension scheme; health management and wellness programs; employee discount; corporate benefits portal access; family and friends discount events; birthday holiday (additional paid day); product training and professional development; regular company events and networking opportunities.

Culture

As a family-owned French beauty group, Clarins combines an entrepreneurial spirit with a culture rooted in botanical expertise, scientific innovation and close attention to customers. Its workplace values collaboration, the transmission of know-how and a shared commitment to responsible beauty, connecting professional excellence with care for people and nature.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Clarins, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Director», «Head of Marketing», «Chief Marketing Officer», «Senior Marketing Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

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