- Location
- Paris Île-de-France France
- Employment
- Contract
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 30, 2026
About Clarins
Founded in Paris in 1954 by Jacques Courtin-Clarins, Clarins is a family-owned beauty house renowned for its plant-inspired skincare, makeup and spa expertise. Combining scientific research with a close understanding of customers’ needs, the brand has built an international presence while preserving its French heritage. As an employer, Clarins brings together specialists across research, product development, manufacturing, retail and corporate functions, united by a commitment to quality and service. Its emphasis on responsible beauty, innovation and long-term stewardship offers a distinctive professional environment for those seeking to contribute to an established beauty house with an entrepreneurial spirit.
Clarins Group, a French-owned global leader in skincare and makeup present in over 150 countries, seeks a Digital Marketing Manager for a 5-month fixed-term contract based in Paris. The successful candidate will join the Global Digital team to define and execute digital marketing strategy for Clarins.com and local social channels, overseeing brand awareness, e-commerce performance, and 360° online activations including product launches, promotions, and CSR initiatives. This role combines strategic content development, UX optimization, team management, and cross-functional collaboration.
Role & Responsibilities
- Define and oversee global digital marketing strategies and online content strategy for product launches, trade animations, and e-commerce promotions with measurable KPIs
- Ensure overall digital experience excellence across Clarins.com and local social channels, acting as key digital point of contact for 360° online activations
- Map customer journey strategy by project in collaboration with CRM, Retail, and cross-functional teams to deliver holistic toolboxes for all digital touchpoints
- Develop and execute global SEO/GEO content strategies with focus on content creation, copywriting, and landing page optimization
- Monitor consumer and market insights to drive innovation and relevance within the global digital plan
- Manage reporting and track performance of key projects through global reporting; share learnings to continuously improve content strategy
- Ensure consistent brand guideline implementation across all markets, balancing brand-building with promotional activities
- Generate insights from website data and third-party solutions in collaboration with the CRO team to identify UX and conversion improvement opportunities
- Organize and manage the Digital Studio team in collaboration with the Global Digital Customer Experience Director
- Manage day-to-day agency relationships including budget monitoring, coordination, and partner identification
- Develop and improve internal methods, processes, and tools to drive departmental efficiency
- Support team development through skills enhancement and knowledge-sharing initiatives
- Manage and monitor budget from planning to follow-up
Qualifications
- Master's degree in Digital Marketing, E-commerce, or related field
- 8+ years of experience in digital marketing
- Highly organized and rigorous with strong analytical and project management skills
- Creative thinker and problem solver with decisive, results-oriented mindset
- Proven experience in team management with ability to lead, develop, and motivate team members
- Solid expertise in web marketing and deep understanding of digital business challenges and opportunities
- Strong command of Microsoft Office, particularly Excel and PowerPoint
- Comfortable working in cross-functional environments; ability to coordinate, align, and mobilize teams
- Customer-centric and service-oriented approach with excellent verbal and written communication skills
Skills
Experience
8+ years of progressive experience in digital marketing, with demonstrated expertise in web marketing, content strategy, and e-commerce. Prior experience in team management, leading digital initiatives, and coordinating cross-functional projects required. Familiarity with luxury beauty or consumer goods sectors preferred.
Education
Master's degree in Digital Marketing, E-commerce, or a related field (Marketing, Business Administration, Communications)
Workplace
This position is based in Paris, Île-de-France, France.
Explore jobs in Île-de-France or in France.
Benefits
Health insurance, pension plan, transportation allowance, sports and culture benefits, Works Council (CSE) access, product allocation, company restaurant, flexible working environment with up to 0.5 days of remote work per week (after 4 months' seniority), profit-sharing and incentive schemes, unlimited access to Digital Learning platform
Culture
As a family-owned French beauty group, Clarins combines an entrepreneurial spirit with a culture rooted in botanical expertise, scientific innovation and close attention to customers. Its workplace values collaboration, the transmission of know-how and a shared commitment to responsible beauty, connecting professional excellence with care for people and nature.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Clarins, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Content Strategist», «E-commerce Marketing Manager», «Online Marketing Director», «Digital Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.