- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Director
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 30, 2026
About Clarins
Founded in Paris in 1954 by Jacques Courtin-Clarins, Clarins is a family-owned beauty house renowned for its plant-inspired skincare, makeup and spa expertise. Combining scientific research with a close understanding of customers’ needs, the brand has built an international presence while preserving its French heritage. As an employer, Clarins brings together specialists across research, product development, manufacturing, retail and corporate functions, united by a commitment to quality and service. Its emphasis on responsible beauty, innovation and long-term stewardship offers a distinctive professional environment for those seeking to contribute to an established beauty house with an entrepreneurial spirit.
Clarins seeks an experienced Digital & E-Commerce Director to lead the brand's digital transformation and e-commerce strategy in Korea. Reporting to regional leadership, this executive will define and execute the overall digital strategy to drive revenue growth and brand awareness across digital channels, including brand.com, marketplace platforms (Naver, Kakao, Coupang), and e-retail partnerships. The role encompasses P&L ownership, digital budget management, performance analytics, team leadership, and cross-functional collaboration with marketing, retail, and supply chain functions to strengthen Clarins' competitiveness in the Korean digital ecosystem.
Role & Responsibilities
- Define and lead the overall digital strategy (E-Commerce, E-Retail) to drive revenue growth and brand awareness
- Build and execute E-Commerce strategy and promotion plans aligned with business targets and marketing priorities
- Identify opportunities to strengthen Clarins' competitiveness in the Korean digital ecosystem (e.g. Naver, Kakao, Coupang)
- Drive performance of brand.com and key online platforms, ensuring strong sales growth and market share
- Lead E-Retail strategy and partnerships to maximize visibility and performance across marketplaces
- Ensure strong execution of product launches and commercial activations
- Monitor and analyze digital performance across all channels (traffic, conversion, engagement, sales)
- Manage digital budgets, timelines, and quality of execution
- Provide regular reporting and insights to local and regional stakeholders
- Lead and develop a high-performing digital team
- Collaborate closely with Marketing, Retail, and Supply Chain teams
- Partner with APAC and Global teams to align strategy while representing Korea market needs
Qualifications
- 10–15 years of experience in E-Commerce and E-Retail, preferably in beauty, luxury, or consumer industries
- Proven track record in driving E-Commerce growth and digital transformation
- Strong understanding of the Korean digital ecosystem and consumer behavior
- Proven leadership experience with the ability to manage and develop teams
- Strong stakeholder management skills in a matrix organization
Skills
Experience
More than 10–15 years of proven experience in E-Commerce and E-Retail, preferably within beauty, luxury, or consumer goods sectors. Demonstrated success in driving E-Commerce growth initiatives, digital transformation programs, and revenue expansion. Extensive familiarity with the Korean digital ecosystem, local consumer behavior, and major marketplace platforms.
Education
Not specified
Workplace
This position is based in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
As a family-owned French beauty group, Clarins combines an entrepreneurial spirit with a culture rooted in botanical expertise, scientific innovation and close attention to customers. Its workplace values collaboration, the transmission of know-how and a shared commitment to responsible beauty, connecting professional excellence with care for people and nature.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Clarins, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «E-Commerce Director», «Digital Strategy Director», «Director of E-Retail Operations», «Head of Digital Commerce», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.