- Employment
- Full-Time
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Oct 8, 2026
About Clarins
Founded in Paris in 1954 by Jacques Courtin-Clarins, Clarins is a family-owned beauty house renowned for its plant-inspired skincare, makeup and spa expertise. Combining scientific research with a close understanding of customers’ needs, the brand has built an international presence while preserving its French heritage. As an employer, Clarins brings together specialists across research, product development, manufacturing, retail and corporate functions, united by a commitment to quality and service. Its emphasis on responsible beauty, innovation and long-term stewardship offers a distinctive professional environment for those seeking to contribute to an established beauty house with an entrepreneurial spirit.
Clarins is seeking a CRM Campaign and Planning Manager for its London Head Office to lead the UK CRM contact strategy and integrated campaign plan across customer channels. The role owns campaign delivery, segmentation, personalisation, testing, loyalty activation, performance reporting and team development. The position is based in a hybrid working environment, with 37.5 hours per week and up to 2 remote-working days per week.
Role & Responsibilities
- Own and maintain the integrated UK CRM calendar, planning omnichannel campaigns across Ecommerce, Wholesale, Premium Outlets and seasonal or trading moments.
- Translate commercial and marketing priorities into clear, insight-led CRM briefs and contact strategies.
- Lead audience segmentation, personalisation and A/B testing to improve targeting, relevance and campaign performance.
- Manage CRM contact pressure, suppression rules and governance to support a positive customer experience and compliance with consent and data rules.
- Own end-to-end campaign delivery, including briefing, build, QA, deployment, reporting and optimisation.
- Embed Club Clarins loyalty objectives in campaigns to drive sign-ups, points activity, redemptions and tier engagement.
- Track and report campaign performance, connecting CRM activity to revenue, retention, repeat purchase and customer lifetime value.
- Partner cross-functionally with Ecommerce, Marketing, Creative, Data, Digital, Retail and Customer Care to ensure integrated activity.
- Line manage and develop the CRM Coordinator, and manage key external partners and vendor relationships.
- Identify opportunities for proactive CRM-led growth, including replenishment, cross-sell and reactivation, and optimise activity through campaign learnings.
Qualifications
- Passion for beauty, skincare and fragrance, with a good understanding of e-commerce marketing.
- Commercial awareness and an interest in keeping abreast of industry trends.
- Highly organised, able to multitask and adapt to last-minute or shifting priorities.
- Customer-oriented and results-driven, with an entrepreneurial mindset and passion for the brand and its challenges.
- Eagerness to grow in a company committed to responsible beauty.
- At least 5 years of CRM experience, with proven delivery of CRM strategies, contact plans and multichannel campaigns that drive commercial growth and retention.
- Strong expertise in segmentation, targeting, personalisation, lifecycle journeys and contact-pressure management.
- Experience managing integrated commercial calendars, competing stakeholder priorities, and briefs for creative teams, agencies or partners.
- Demonstrable campaign analysis, A/B testing, optimisation and performance-reporting skills, with strong commercial awareness.
- Proficiency with CRM platforms, marketing automation and customer data or analytics, with familiarity with consent and data-privacy best practice.
- Advanced Excel and PowerPoint skills, with confidence interpreting customer, campaign and commercial performance data.
- HTML and email-production knowledge is desirable.
Skills
Experience
At least 5 years of CRM experience.
Workplace
The successful candidate will be located in London, England, UK.
Explore jobs in England or in the UK.
Benefits
Flexible work environment with up to 2 remote-working days per week; 25 days of annual leave; development and training opportunities; generous staff discount; Employee Assistance Programme; We Care Day volunteering.
Culture
As a family-owned French beauty group, Clarins combines an entrepreneurial spirit with a culture rooted in botanical expertise, scientific innovation and close attention to customers. Its workplace values collaboration, the transmission of know-how and a shared commitment to responsible beauty, connecting professional excellence with care for people and nature.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Clarins, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Marketing Manager», «Customer Relationship Management Manager», «CRM Campaign Manager», «Customer Engagement Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.