Clarins Brand Communications Manager

Role & Responsibilities

• Develop and execute annual brand communication plans and cross-functional strategies across PR, social media, advertising, influencer partnerships, and events, optimized for the Japan market within global brand guidelines
• Create integrated 360° communication strategies for product launches and campaigns encompassing earned, owned, and paid media channels
• Design advertising strategies that balance brand communication objectives with sales maximization across the full funnel to drive new customer acquisition both online and offline
• Lead media planning, creative brief development, and agency direction; conduct performance analysis and reporting on Brand Lift, CTR, Reach, and ROAS, implementing PDCA improvement cycles
• Build and maintain long-term relationships with beauty and luxury media; plan and execute press releases, media presentations, and interviews
• Develop and manage paid PR initiatives including digital native article partnerships and magazine collaborations; measure effectiveness and ROI
• Select, cultivate, and manage influencer and KOL partnerships; oversee seeding campaigns and measure impact using influencer management platforms and EMV calculations
• Plan, operate, and direct content strategy for official social media accounts (Instagram, LINE, Facebook, X); design SNS campaigns and track KPIs including engagement and follower growth
• Conceptualize and produce media- and KOL-facing events (both physical and digital) with high-quality creative direction that embodies brand DNA
• Prepare monthly campaign outcome reports and business metrics for HQ and APAC counterparts; propose and execute localization of global brand campaigns
• Oversee annual budget build, monthly/quarterly spend tracking and reforecasting, ROI/ROAS reporting, and compliance with corporate procurement and contracting policies
• Set objectives, evaluate performance, and develop direct reports including one PR Manager, one Assistant Communications Manager, and one Communications Associate; implement team workflows and project management processes
• Foster cross-functional collaboration with Marketing, E-commerce, CRM, Retail, and other departments; support team skill development and maintain motivation

Qualifications

• 10 years of relevant experience in brand communications, media, digital marketing, or agency-side account management
• Proven track record managing integrated Earned/Owned/Paid campaigns and leading cross-functional projects with HQ and regional stakeholder alignment
• Experience in the beauty, luxury, or FMCG sectors
• Excellent beauty sensibility with refined aesthetic judgment and current knowledge of beauty trends, product textures, visual storytelling, and luxury consumer preferences
• Superior stakeholder management skills; ability to collaborate effectively with HQ, APAC, internal teams, and external agencies
• Demonstrated team leadership capability including coaching, objective setting, performance management, and talent development
• Strong project management and organizational skills; proficiency in prioritizing and managing multiple concurrent campaigns
• Creative problem-solving abilities with resilience and adaptability in fast-paced environments
• Proven experience in media planning and buying processes, agency briefings, and vendor management
• Data-driven mindset with familiarity with performance metrics (Brand Lift, CTR, Reach, ROAS) and analytics tools such as GA4 and Meta Ads Manager
• Proficiency with social media management and scheduling platforms, social listening and measurement tools
• Experience with influencer management platforms and EMV calculation
• Strong copywriting and creative brief development skills; experience with content production workflows (photography and videography)
• Budget planning and financial tracking competency; proficiency in Excel and budgeting tools
• Foundational knowledge of SEO, SEA, and CRM/retention marketing is advantageous

Skills

Experience

10 years of relevant experience in brand communications, media, digital marketing, or agency-side account management, with demonstrated proficiency in managing integrated campaigns across multiple channels and working with global stakeholder teams. Prior experience in beauty, luxury, or FMCG sectors is highly preferred.

Education

Bachelor's degree

Workplace

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.