Christian Dior Traffic Strategy Lead
About Christian Dior
Parfums Christian Dior is the fragrance and cosmetics division of the House of Dior and operates within the LVMH luxury group. The brand combines haute couture sensibility with rigorous product and brand stewardship, offering employees exposure to global luxury marketing, cross‑disciplinary collaboration and high standards of creativity and craftsmanship.
Parfums Christian Dior — Tokyo: Traffic Strategy Lead to optimise performance media, guide media investment and accelerate e‑commerce growth.
Role & Responsibilities
- Analyze digital traffic sources and on‑site behaviour to identify high‑performing segments, optimise conversion paths and lift ROI across channels.
- Define and execute data‑driven media investment plans, leveraging client data, sales trends and category performance to align spend with e‑commerce KPIs.
- Lead strategy, planning and execution of performance media (search, display, social, affiliate) to drive qualified traffic and maximise on‑site conversion.
- Develop and maintain measurement frameworks, dashboards and attribution analyses to evaluate traffic quality and media effectiveness; translate insights into tactical recommendations.
- Collaborate closely with Branding Media, CRM, Data & AI, CRO and HQ Digital teams to ensure full‑funnel integration and consistency with global guidelines.
- Manage relationships with external media agencies: set briefs, align on KPIs and oversee execution to ensure performance outcomes.
- Contribute to Marketing Mix Modeling and attribution modelling efforts to improve media ROI and refine budget allocation.
- Monitor platform and consumer trends to introduce innovative tactics and embed best practices into media and traffic strategy.
Qualifications
- Bachelor’s degree in Marketing, Business, Data Analytics or a related discipline; advanced degree preferred.
- Minimum 3 years of relevant experience in performance media, digital marketing or e‑commerce growth; 5–8 years preferred for senior candidates.
- Demonstrable track record managing media investments and optimising paid traffic for conversion.
- Strong analytical aptitude with hands‑on experience in attribution, MMM and KPI‑driven planning.
- Proficiency with analytics and reporting tools (GA4, Adobe Analytics, Tableau) and experience with CRM/CDP platforms.
- Experience collaborating with media agencies and cross‑functional stakeholders; excellent stakeholder management and communication skills.
- Fluency in Japanese and English preferred.
Skills
Experience
Minimum of 3 years’ relevant experience in performance media, digital marketing or e‑commerce growth; ideally 5–8 years with proven responsibility for media investment and conversion optimisation.
Education
Bachelor’s degree in Marketing, Business, Data Analytics or related field; advanced degree a plus.
Workplace
The role is situated in Chiyoda, Tokyo, Japan.
Culture
The House fosters a heritage‑driven yet innovative culture that prizes creativity, excellence and collaborative craftsmanship. As part of LVMH, the brand emphasizes cross‑disciplinary teamwork, high standards of execution and opportunities to contribute to global luxury marketing initiatives.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Christian Dior, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Performance Media Lead», «E‑commerce Traffic Strategy Lead», «Digital Traffic Lead», «Paid Media Strategy Lead», «E‑commerce Media Strategist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.