Christian Dior Social Experience Strategist
Parfums Christian Dior (Tokyo) seeks a Social Experience Strategist to lead LINE ecosystem strategy and omnichannel client engagement.
Overview
Parfums Christian Dior is the fragrance and cosmetics division of a leading luxury conglomerate, operating globally under the LVMH umbrella. The Maison is recognised for its creative rigour, haute-parfumerie expertise and couture-informed approach to beauty, offering employees a culture that prizes craftsmanship, aesthetic excellence and cross-disciplinary collaboration.
Role & Responsibilities
- Define and lead the mid- to long-term roadmap to evolve LINE from a messaging channel into an integrated customer engagement ecosystem.
- Develop and execute annual and monthly LINE communication strategies aligned with brand and commercial objectives, owning the channel within the omnichannel framework.
- Plan, brief and direct creative formats for LINE (broadcast messages, rich menus, cards), ensuring strict adherence to luxury brand tone and visual guidelines.
- Own LINE CPF advertising strategy including annual planning, budget allocation, audience segmentation and KPI setting.
- Design end-to-end customer journeys initiated via LINE that drive traffic and conversion across e-commerce and retail touchpoints.
- Translate campaign and user-behaviour data into actionable insights; monitor KPIs such as open rate, CTR, CVR, revenue contribution and unsubscribe/block rate.
- Integrate qualitative social listening insights with quantitative analytics to provide holistic performance assessment and optimisation recommendations.
- Manage cross-functional stakeholder relationships (HQ, Brand, PR, CRM, E‑commerce, IT, Retail) and coordinate external agencies/vendors to ensure excellence in execution.
- Prioritise and plan enhancements (1-to-1 chat, appointment booking, service integration, purchase-linked experiences) to enrich the client experience.
Qualifications
- Minimum 3 years' experience in owned media marketing, digital engagement, social CRM or customer communications; experience within luxury or premium brands strongly preferred.
- Native-level Japanese proficiency and business-level English.
- Proven ability to develop channel strategy and audience segmentation for owned social/messaging platforms.
- Strong analytical aptitude with experience translating engagement and conversion metrics into optimisation strategies.
- Demonstrated experience working within strict brand guidelines and delivering high-quality creative output.
- Excellent project management skills with the ability to coordinate complex, cross-functional initiatives and meet deadlines.
Skills
Experience
At least 3 years of hands-on experience in digital engagement, owned-media or CRM roles, ideally within luxury or premium consumer brands, with demonstrable results in messaging-platform activation and omnichannel integration.
Education
Bachelor's degree or equivalent in Marketing, Communications, Business, or a related discipline preferred.
Workplace
This position is based in Chiyoda, Tokyo, Japan. Cerulean lists 5 open roles in Chiyoda, including 1 posted recently. The broader Tokyo area accounts for 193 active listings on Cerulean, 4 of which are new. In Japan as a whole, Cerulean currently features 236 open positions, with 4 posted this week.
Culture
The Maison cultivates a refined, creative workplace where craftsmanship and aesthetic integrity are paramount. Employees operate within a global, multidisciplinary environment that values rigorous brand stewardship, collaborative problem‑solving and professional development opportunities across retail, marketing and product disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.