Christian Dior Senior Manager, Influencer Marketing

About Christian Dior

Christian Dior, founded in Paris in 1946, stands as one of the world’s most influential maisons, uniting haute couture, ready-to-wear, leather goods, fragrance, beauty, and exceptional retail experiences. As an employer, Dior offers a culture shaped by artistic audacity, meticulous craftsmanship, and the pursuit of excellence, where heritage and innovation continually enrich one another. Its teams collaborate across ateliers, studios, boutiques, and corporate functions within an international environment that values elegance, precision, inclusivity, and entrepreneurial spirit. Working at Dior means contributing to a legacy of timeless style while helping define the future of luxury with creativity, discipline, and purpose.

Role & Responsibilities

• Architect and scale a structured mid-tier, micro-influencer, and KOC (Key Opinion Consumer) network that complements top-tier PR visibility and creates a sustainable word-of-mouth ecosystem
• Develop and execute tailored content and seeding strategies for multiple beauty categories (makeup, skincare, fragrance) with distinct creative playbooks and engagement mechanics
• Manage total influencer marketing budget allocation—including paid campaigns, product seeding, and agency retainers—against strict SOV, engagement, and ROI benchmarks
• Oversee end-to-end social platform execution across RED, Douyin, WeChat, and Weibo, balancing brand prestige with commercial efficacy and conversion
• Design geo-targeted seeding and store-visiting campaigns to drive offline foot traffic, counter consultations, and boutique/department store activations
• Lead social seeding and influencer orchestration for New Product Launches and key brand moments, synchronizing online and offline commercial momentum
• Establish an agile, high-volume product seeding system for emerging creators while maintaining authentic brand advocacy and positive organic sentiment
• Collaborate with PR and Central teams to cascade celebrity and top-tier event content to mid-tier creators for amplification and repurposing
• Align influencer initiatives with e-commerce (Tmall, Douyin, JD, Dmall) and performance marketing teams to maximize search traffic conversion and retail spillover
• Implement strict brand compliance protocols, visual identity adherence, and regulatory compliance across all creator-generated content
• Set up data-driven omnichannel tracking for CPE, CPM, search index growth, SOV, and direct/indirect ROI attribution
• Enforce content compliance, product claim disclosures, and creator vetting processes to mitigate brand and regulatory risk

Qualifications

• 8+ years of experience in luxury, prestige beauty, or high-end fashion with demonstrated excellence in building consumer preference and brand equity
• 3–5 years in a leadership capacity dedicated to social marketing, influencer management, or content strategy execution
• Proven experience managing mid-tier and micro-influencer networks within the Chinese social ecosystem (RED, Douyin, WeChat)
• Solid working experience as in-house KA (Key Account) or operations lead managing RED, Douyin, WeChat advertising or instant retail platforms
• Deep understanding of prestige beauty consumer landscape—particularly the distinct nuances of skincare, makeup, and fragrance categories
• Expert knowledge of RED algorithm, Douyin commercial tools, and LBS-localized marketing dynamics
• Demonstrated ability to manage significant budgets with rigorous ROI tracking and data-driven decision-making
• Excellent visual taste and aesthetic judgment appropriate for luxury prestige beauty positioning
• Fluency in English and Mandarin Chinese, with ability to communicate effectively across regional and Central stakeholders, retail teams, and agency partners

Skills

Experience

8+ years in luxury, prestige beauty, or high-end fashion sectors, with a minimum of 3–5 years in a formal leadership role focused on social marketing, influencer management, or content strategy. Preferred candidates will have hands-on experience as an in-house key account manager or operations lead managing RED, Douyin, WeChat advertising platforms or instant retail channels in the China market.

Education

Bachelor's degree in Marketing, Communications, Business, Fashion, or related discipline. Master's degree in Marketing, MBA, or equivalent advanced qualification is preferred.

Workplace

Culture

Christian Dior fosters a culture of refined creativity, exceptional craftsmanship, and continuous innovation, where teams are encouraged to uphold the Maison’s heritage while shaping the future of luxury. As an employer, it offers a dynamic and exacting environment that values collaboration, excellence, and the development of talent across artistic, retail, and corporate disciplines.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.