Christian Dior Senior Manager, Influencer Marketing
- Employment
- Temporary
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Aug 12, 2026
About Christian Dior
Christian Dior, founded in Paris in 1946, stands as one of the world’s most influential maisons, uniting haute couture, ready-to-wear, leather goods, fragrance, beauty, and exceptional retail experiences. As an employer, Dior offers a culture shaped by artistic audacity, meticulous craftsmanship, and the pursuit of excellence, where heritage and innovation continually enrich one another. Its teams collaborate across ateliers, studios, boutiques, and corporate functions within an international environment that values elegance, precision, inclusivity, and entrepreneurial spirit. Working at Dior means contributing to a legacy of timeless style while helping define the future of luxury with creativity, discipline, and purpose.
Parfums Christian Dior hiring Senior Manager for Influencer Marketing in Shanghai. Lead prestige beauty social strategy, influencer networks, and omnichannel campaigns.
Role & Responsibilities
- Architect a tiered influencer network spanning top-tier celebrities, mid-tier creators, and key opinion consumers (KOCs) to complement PR efforts and establish sustainable word-of-mouth ecosystems
- Develop category-specific content and seeding strategies tailored to Makeup, Skincare, and Fragrance with distinct creative approaches (visual transformation, clinical efficacy, emotional storytelling)
- Oversee end-to-end campaign execution across RED, Douyin, WeChat, and Weibo, ensuring optimal balance between brand prestige and conversion efficacy
- Design and execute geo-targeted offline retail activations and store-visiting campaigns to drive foot traffic and counter consultations
- Lead social seeding and influencer coordination for New Product Launches (NPL) and key brand moments, synchronizing online and offline commercial momentum
- Manage total influencer marketing expenditure including paid campaigns, product seeding, and agency retainers against strict SOV, engagement, and ROI benchmarks
- Collaborate with PR, E-Commerce, and Performance Marketing teams to amplify celebrity assets and maximize search traffic conversion and retail spillover
- Establish and operationalize an agile, high-volume product seeding system for emerging beauty creators ensuring authentic brand advocacy and positive sentiment
- Set up data-driven omnichannel tracking infrastructure for CPE, CPM, search index growth, Share of Voice, and direct/indirect ROI measurement
- Enforce strict content compliance protocols, product claim disclosures, and creator vetting processes to safeguard brand equity and manage reputational risk
Qualifications
- Minimum 10 years of professional experience in luxury, prestige beauty, or high-end fashion
- Minimum 3–5 years in a leadership capacity focused on social marketing, influencer management, or content strategy
- Solid operational experience as in-house account manager or operations lead managing RED, Douyin, WeChat, or instant retail advertising platforms
- Proficiency in omnichannel marketing dynamics and O2O (Online-to-Offline) retail ecosystem architecture
- Deep expertise in prestige beauty consumer behavior across Skincare, Makeup, and Fragrance categories
- Expert-level knowledge of RED ecosystem architecture, Douyin algorithms, commercial tools, and location-based social commerce dynamics
- Exceptional aesthetic judgment and visual standards appropriate for prestige beauty positioning
- Proven capability in data interpretation and conversion of social engagement metrics into full-channel commercial strategy
Skills
Experience
Minimum 10 years of progressively responsible experience in luxury, prestige beauty, or high-end fashion sectors. At least 3–5 years in a leadership role dedicated to social marketing, influencer management, or content strategy. Demonstrated track record managing influencer marketing budgets, orchestrating large-scale campaigns across multiple platforms, and driving measurable commercial outcomes. Solid working experience as an in-house account manager or operations lead managing RED, Douyin, WeChat, or instant retail advertising platforms is strongly preferred.
Education
Not specified
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Christian Dior fosters a culture of refined creativity, exceptional craftsmanship, and continuous innovation, where teams are encouraged to uphold the Maison’s heritage while shaping the future of luxury. As an employer, it offers a dynamic and exacting environment that values collaboration, excellence, and the development of talent across artistic, retail, and corporate disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Christian Dior, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Influencer Marketing Director», «Social Content Strategy Manager», «Social Marketing Lead», «Content & Engagement Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.