Christian Dior Senior Manager, CRM & Client Lifecycle
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $130,000–170,000/year
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Jul 15, 2026
About Christian Dior
Christian Dior, founded in Paris in 1946, stands as one of the world’s most influential maisons, uniting haute couture, ready-to-wear, leather goods, fragrance, beauty, and exceptional retail experiences. As an employer, Dior offers a culture shaped by artistic audacity, meticulous craftsmanship, and the pursuit of excellence, where heritage and innovation continually enrich one another. Its teams collaborate across ateliers, studios, boutiques, and corporate functions within an international environment that values elegance, precision, inclusivity, and entrepreneurial spirit. Working at Dior means contributing to a legacy of timeless style while helping define the future of luxury with creativity, discipline, and purpose.
Parfums Christian Dior | Senior Manager, CRM & Client Lifecycle | New York. Lead luxury CRM strategy and omnichannel client experiences.
Role & Responsibilities
- Define and lead the North America CRM strategy aligned with business objectives and global CRM priorities
- Develop lifecycle marketing strategies that increase client acquisition, retention, repeat purchase rate, loyalty participation, and client lifetime value
- Design and continuously optimize end-to-end omnichannel client journeys across digital and retail touchpoints
- Establish CRM priorities, annual roadmap, testing framework, and business growth opportunities
- Lead CRM campaign planning across Email, SMS, Push, Triggered Communications, Loyalty, and Clienteling initiatives
- Own campaign governance, prioritization, and resource planning to ensure execution quality and business impact
- Partner with Creative, Brand Marketing, E-Commerce, Retail, and Merchandising teams to deliver cohesive client experiences
- Drive continuous optimization through testing, personalization, segmentation, and performance analysis
- Lead the evolution of Dior's omnichannel client journey, ensuring consistency across all touchpoints
- Partner with CRM Analytics and Data Product teams to develop scalable personalization strategies powered by first-party data
- Identify opportunities to improve client experience through automation, behavioral triggers, predictive audiences, and dynamic content
- Own CRM business KPIs including Revenue Contribution, Client Retention, Repeat Purchase Rate, Client Lifetime Value, Engagement Metrics, Database Growth, Campaign Performance, and Personalization Performance
- Translate performance insights into actionable business recommendations and present findings to senior leadership
- Serve as the primary CRM business partner across Retail, E-Commerce, Beauty Tech, Client Experience, Data & Analytics, and Global CRM teams
- Collaborate with Product and Technology teams to prioritize CRM capabilities, automation, and client experience enhancements
Qualifications
- Bachelor's degree required; MBA or related graduate degree preferred
- 8+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, or Customer Engagement, preferably within luxury retail, beauty, fashion, or premium consumer brands
- Proven experience leading CRM strategy across email, SMS, loyalty, personalization, and customer lifecycle programs
- Strong understanding of CRM platforms, marketing automation, customer segmentation, and omnichannel marketing
- Experience partnering with Analytics, Product, Technology, and Retail organizations
- Demonstrated ability to lead cross-functional projects and influence senior stakeholders
- Strong analytical mindset with the ability to translate complex data into business strategy
- Excellent communication, presentation, and leadership skills
- Highly organized with exceptional project management capabilities
Skills
Experience
8+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, or Customer Engagement within luxury retail, beauty, fashion, or premium consumer brands, with proven success leading CRM strategy across multiple channels and customer lifecycle programs.
Education
Bachelor's degree required; MBA or related graduate degree preferred.
Workplace
This position is based in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 130,000 to USD 170,000 per annum.
Culture
Christian Dior fosters a culture of refined creativity, exceptional craftsmanship, and continuous innovation, where teams are encouraged to uphold the Maison’s heritage while shaping the future of luxury. As an employer, it offers a dynamic and exacting environment that values collaboration, excellence, and the development of talent across artistic, retail, and corporate disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Christian Dior, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Strategy Manager», «Client Lifecycle Director», «Lifecycle Marketing Manager», «Customer Engagement Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.