Christian Dior Retail Marketing Project Manager Fashion
- Location
- ParisÎle-de-FranceFrance
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 27, 2026
About Christian Dior
Christian Dior, founded in Paris in 1946, stands as one of the world’s most influential maisons, uniting haute couture, ready-to-wear, leather goods, fragrance, beauty, and exceptional retail experiences. As an employer, Dior offers a culture shaped by artistic audacity, meticulous craftsmanship, and the pursuit of excellence, where heritage and innovation continually enrich one another. Its teams collaborate across ateliers, studios, boutiques, and corporate functions within an international environment that values elegance, precision, inclusivity, and entrepreneurial spirit. Working at Dior means contributing to a legacy of timeless style while helping define the future of luxury with creativity, discipline, and purpose.
Christian Dior Couture seeks Retail Marketing Project Manager Fashion in Paris to drive global Fashion activation strategies and in-store experiences.
Role & Responsibilities
- Contribute to the construction and deployment of a 360° annual retail client activation plan aligned with Fashion universes, collaborating closely with key teams and ensuring alignment with client objectives and Maison priorities
- Define launch strategies for collections and Fashion key moments, integrating visibility, desirability, commercial performance, and customer experience considerations
- Develop client strategy and 360° customer targeting in collaboration with cross-functional teams to ensure activation relevance across target audiences
- Support pre-launch activations in coordination with regional zones to maximize engagement from high-potential customers during collection rollouts
- Conduct post-event analyses and gather feedback to evaluate retail action impact in terms of brand image, sales performance, and customer experience
- Implement rigorous activation tracking and monitoring via dedicated systems and tools
- Share optimization recommendations for future activation projects
- Coordinate global retail event deployment across headquarters teams (Visual Merchandising, Image, Logistics, Graphic Studio) and regions while maintaining Maison standards
- Coordinate with Business Units and Press on prototype piece requirements for international shipments supporting major pre-launch events
- Integrate customer nomination and targeting considerations into activation preparation and deployment to ensure proper identification and prioritization of key clients
- Contribute to development and optimization of cross-functional tools to enhance operational efficiency and streamline processes
- Design and coordinate innovative, differentiated customer animations for boutiques, centering each initiative on customer experience and savoir-faire
- Deploy guidelines for collection implementation and various in-boutique activations (launches, openings, special events) to ensure coherent and qualitative execution
- Ensure tracking of worldwide deliveries to boutiques and manage billing for all markets
- Propose new animations and activation concepts tailored to market specificities and key retail calendar moments
- Verify that all retail activations contribute to KPIs and customer objectives of the Maison
- Conduct competitive intelligence to identify innovative practices and opportunities for enriching the customer activation portfolio
Qualifications
- Degree-level qualification (Bac +5) from a Business School, University or equivalent
- 4–5 years of experience in operational marketing project management, retail marketing, events, or customer development
- Experience in a luxury, fashion, or premium environment
- Strong experience coordinating cross-functional projects
- Excellent organizational and planning skills with ability to manage multiple projects in parallel
- Strong analysis and synthesis capabilities
- Creativity and sensitivity to customer experience
- Fluent English
Skills
Experience
Minimum 4–5 years of experience in operational marketing project management, retail marketing, events, or customer development, ideally within a luxury, fashion, or premium environment.
Education
Degree-level qualification (Bac +5) from a Business School, University, or equivalent institution.
Workplace
This position is based in Paris, Île-de-France, France.
Culture
Christian Dior fosters a culture of refined creativity, exceptional craftsmanship, and continuous innovation, where teams are encouraged to uphold the Maison’s heritage while shaping the future of luxury. As an employer, it offers a dynamic and exacting environment that values collaboration, excellence, and the development of talent across artistic, retail, and corporate disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Christian Dior, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Fashion Retail Marketing Lead», «Client Activation Manager», «Retail Marketing Campaign Manager», «In-Store Experience Project Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.