Christian Dior Media Strategy Director
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 10, 2026
About Christian Dior
Christian Dior, founded in Paris in 1946, stands as one of the world’s most influential maisons, uniting haute couture, ready-to-wear, leather goods, fragrance, beauty, and exceptional retail experiences. As an employer, Dior offers a culture shaped by artistic audacity, meticulous craftsmanship, and the pursuit of excellence, where heritage and innovation continually enrich one another. Its teams collaborate across ateliers, studios, boutiques, and corporate functions within an international environment that values elegance, precision, inclusivity, and entrepreneurial spirit. Working at Dior means contributing to a legacy of timeless style while helping define the future of luxury with creativity, discipline, and purpose.
Parfums Christian Dior seeks Media Director in Shanghai for full-funnel media strategy, budget management, and platform partnerships across China's luxury beauty market.
Role & Responsibilities
- Design and execute integrated annual media strategies for skincare, makeup, and fragrance categories, cascading to campaign-level adaptations
- Manage brand media investment budgets and dynamically allocate resources to optimize media KPIs including reach, share of voice, traffic, and engagement
- Lead strategic joint business planning partnerships with key media platforms (Tmall/Alibaba, ByteDance/Ocean Engine, Tencent, RED) to secure premium ad placements and innovation privileges
- Oversee upper-funnel brand activations across digital OOH, premium video, high-end magazine digital, and impact ad formats to maintain prestige positioning and increase brand awareness
- Architect mid-funnel media tactics to drive consumer consideration and engagement, directing traffic to retail, pop-up events, and e-commerce channels
- Maintain dominant brand share of voice and search visibility across Xiaohongshu, WeChat, Baidu, and Douyin during key product launches and seasonal campaigns with optimized ROI
- Partner with influencer marketing and social teams to amplify high-performing content through paid media amplification
- Collaborate with trade marketing to synchronize regional media support and maximize 360 events; align with performance media teams on e-commerce traffic fulfillment
- Lead media agency pitch processes, manage agency performance and day-to-day operations, and enforce transparency and brand safety standards
- Conduct rigorous media auditing including viewability monitoring, brand safety verification, and ad fraud detection
Qualifications
- Demonstrated expertise in integrated media strategy and full-funnel campaign planning within luxury brands or premium consumer sectors
- Proven track record in managing significant media budgets and optimizing media KPIs across multiple channels
- Deep knowledge of Chinese digital marketing ecosystem, major platforms (Alibaba, ByteDance, Tencent, Xiaohongshu, Douyin, Baidu), and e-commerce dynamics
- Strong experience in strategic platform partnerships and joint business planning (JBP) negotiations
- Proven ability to lead cross-functional teams and align stakeholders across influencer marketing, retail, e-commerce, and performance media functions
- Expertise in media agency management, procurement processes, and media auditing practices
Skills
Experience
Not specified in source; inferred 5–8 years of progressive media strategy, planning, or buying experience in luxury beauty, fashion, or premium consumer brands, with substantial exposure to Chinese market dynamics and digital platforms.
Education
Bachelor's degree in marketing, communications, business, or related field; MBA or equivalent advanced business credential preferred.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Christian Dior fosters a culture of refined creativity, exceptional craftsmanship, and continuous innovation, where teams are encouraged to uphold the Maison’s heritage while shaping the future of luxury. As an employer, it offers a dynamic and exacting environment that values collaboration, excellence, and the development of talent across artistic, retail, and corporate disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Christian Dior, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Media Director», «Brand Media Manager», «Media Planning Director», «Media Investment Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.