Christian Dior Media Director
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Merchandising, Buying & Planning
- Posted
- Sep 10, 2026
About Christian Dior
Christian Dior, founded in Paris in 1946, stands as one of the world’s most influential maisons, uniting haute couture, ready-to-wear, leather goods, fragrance, beauty, and exceptional retail experiences. As an employer, Dior offers a culture shaped by artistic audacity, meticulous craftsmanship, and the pursuit of excellence, where heritage and innovation continually enrich one another. Its teams collaborate across ateliers, studios, boutiques, and corporate functions within an international environment that values elegance, precision, inclusivity, and entrepreneurial spirit. Working at Dior means contributing to a legacy of timeless style while helping define the future of luxury with creativity, discipline, and purpose.
Parfums Christian Dior seeks Media Director in Shanghai for luxury beauty campaigns across China's premium digital platforms. 10+ years required.
Role & Responsibilities
- Design annual and campaign-level media plans for Skincare, Makeup, and Fragrance categories, dynamically managing budgets to achieve Reach, SOV, Traffic, and Engagement KPIs
- Lead full-funnel media strategies spanning upper-funnel awareness campaigns (Digital OOH, OTV/CTV, high-impact placements) through mid-funnel social and digital tactics driving engagement and offline counter traffic
- Execute Joint Business Plans (JBPs) with key platform partners including Alibaba, ByteDance, Tencent, and RED to secure premium resources and pioneer innovative ad formats
- Develop O2O media campaigns that successfully drive offline retail counter traffic whilst maximizing online e-commerce GMV and search visibility across Xiaohongshu, WeChat, Baidu, and Douyin
- Amplify KOL and celebrity content through paid media channels whilst maintaining brand safety and luxury positioning
- Collaborate with Trade Marketing on regional 360-degree events and with Performance Media teams to ensure e-commerce synergy and cross-channel alignment
- Oversee agency pitches, performance reviews, and comprehensive audits encompassing viewability, brand safety, and ad fraud detection
- Lead multi-disciplinary teams and manage relationships with cross-agency partners to execute integrated campaigns
Qualifications
- 10+ years of media management experience, with substantial working experience in high-end fashion and beauty as an in-house executive or agency professional
- Proven track record leading both Brand Media and Performance Media portfolios simultaneously
- Deep expertise in China's digital media landscape and omni-channel retail mechanics
- Expert proficiency with major Chinese digital platforms: Alibaba (Wanxiangtai/Databank), ByteDance (Ocean Engine/Yuntu), Tencent, Xiaohongshu, and Baidu
- Advanced analytical capabilities including attribution modeling, Marketing Mix Modeling (MMM), ROAS optimization, CAC calculation, and full-funnel measurement
- Demonstrated ability to design campaigns that successfully drive both offline conversion and online GMV whilst maintaining luxury brand standards
- Fluency in Mandarin Chinese and English, both written and spoken
Skills
Experience
Minimum 10 years of media management experience, with substantial tenure in luxury fashion and beauty sectors as either an in-house executive or agency professional. Candidate must demonstrate proven leadership of integrated Brand Media and Performance Media functions.
Education
Not specified
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Christian Dior fosters a culture of refined creativity, exceptional craftsmanship, and continuous innovation, where teams are encouraged to uphold the Maison’s heritage while shaping the future of luxury. As an employer, it offers a dynamic and exacting environment that values collaboration, excellence, and the development of talent across artistic, retail, and corporate disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Christian Dior, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Luxury Media Manager», «Digital Brand Media Director», «Omni-Channel Media Strategist», «Media Planning Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.