Christian Dior Influencer Marketing Manager – Makeup

About Christian Dior

Christian Dior, founded in Paris in 1946, stands as one of the world’s most influential maisons, uniting haute couture, ready-to-wear, leather goods, fragrance, beauty, and exceptional retail experiences. As an employer, Dior offers a culture shaped by artistic audacity, meticulous craftsmanship, and the pursuit of excellence, where heritage and innovation continually enrich one another. Its teams collaborate across ateliers, studios, boutiques, and corporate functions within an international environment that values elegance, precision, inclusivity, and entrepreneurial spirit. Working at Dior means contributing to a legacy of timeless style while helping define the future of luxury with creativity, discipline, and purpose.

Role & Responsibilities

• Translate overall Influencer Marketing framework into annual, quarterly and campaign-level plans specific to the Makeup category
• Build and continuously optimize a structured portfolio of mid-tier influencers, micro-influencers and KOCs relevant to Makeup consumers based on expertise, content style, audience profile and commercial effectiveness
• Monitor beauty trends, emerging creators, makeup looks and platform trends to identify new brand opportunities
• Manage allocated Makeup influencer budget across paid collaborations, product seeding and agency support against agreed share of voice, engagement and ROI objectives
• Lead end-to-end Makeup influencer activation across RED, Douyin, WeChat and Weibo platforms
• Develop creator briefs and content approaches leveraging Makeup's visual strengths including look creation, transformation, application techniques and product demonstration
• Own influencer activation for Makeup New Product Launches and major House moments, ensuring strong and coordinated social momentum
• Build and maintain agile product seeding programs targeting rising beauty creators and relevant KOCs to stimulate authentic advocacy and organic conversation
• Execute geo-targeted creator programs, store-visiting campaigns and offline event amplification to drive counter traffic, consultation and conversion
• Ensure creator content meets House visual standards while remaining platform-native, engaging and effective
• Partner with PR to amplify celebrity assets and major event moments through mid-tier and KOC ecosystem
• Work closely with E-Commerce and Performance Marketing teams to connect influencer activity with search traffic, social commerce and online conversion
• Coordinate influencer activities with retail teams to support store traffic, counter consultation and local commercial priorities
• Ensure creator content complies with brand identity, product communication guidelines and regulatory requirements
• Track campaign performance through key metrics including CPE, CPM, engagement, search index growth and ROI
• Conduct post-campaign analysis and translate findings into actionable recommendations for future creator selection, content formats and investment allocation
• Manage agency partners and creator relationships to ensure execution quality, cost efficiency and timely delivery
• Maintain disciplined creator vetting, content review and disclosure processes to minimize reputational and compliance risks
• Build category learnings and creator intelligence that contribute to the broader Influencer Marketing team

Qualifications

• 5+ years of experience in Luxury, Prestige Beauty, High-End Fashion or related beauty industries with hands-on experience in Influencer Marketing, Social Marketing or Content
• Strong understanding of prestige Makeup landscape, consumer trends and creator ecosystem
• Demonstrated experience managing social campaigns and influencer programs across major China platforms
• Strong commercial mindset with proven ability to connect social engagement with traffic, search and conversion
• Strong aesthetic judgment and sensitivity to luxury brand codes
• Excellent communication and stakeholder management skills
• Proficiency in both Mandarin and English
• Strong knowledge of RED and Douyin ecosystems, creator dynamics, commercial tools and social commerce
• Proven ability to identify, evaluate and develop mid-tier, micro-influencer and KOC relationships
• Strong visual taste appropriate for prestige beauty and luxury communication
• Strong project management capabilities with attention to detail and ability to manage multiple launches simultaneously

Skills

Experience

5+ years in Luxury, Prestige Beauty, High-End Fashion or beauty-related industries with solid hands-on experience in Influencer Marketing, Social Marketing or Content strategy and execution.

Education

Not specified

Workplace

Culture

Christian Dior fosters a culture of refined creativity, exceptional craftsmanship, and continuous innovation, where teams are encouraged to uphold the Maison’s heritage while shaping the future of luxury. As an employer, it offers a dynamic and exacting environment that values collaboration, excellence, and the development of talent across artistic, retail, and corporate disciplines.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.