Christian Dior Influencer Marketing Manager – Fragrance

About Christian Dior

Christian Dior, founded in Paris in 1946, stands as one of the world’s most influential maisons, uniting haute couture, ready-to-wear, leather goods, fragrance, beauty, and exceptional retail experiences. As an employer, Dior offers a culture shaped by artistic audacity, meticulous craftsmanship, and the pursuit of excellence, where heritage and innovation continually enrich one another. Its teams collaborate across ateliers, studios, boutiques, and corporate functions within an international environment that values elegance, precision, inclusivity, and entrepreneurial spirit. Working at Dior means contributing to a legacy of timeless style while helping define the future of luxury with creativity, discipline, and purpose.

Role & Responsibilities

• Translate the overarching Influencer Marketing framework into clear annual, quarterly and campaign-level plans specific to the Fragrance category
• Build and continuously optimize a structured portfolio of mid-tier influencers, micro-influencers and KOCs relevant to Fragrance consumers
• Identify and segment creators based on expertise, content style, audience profile, platform relevance and commercial effectiveness
• Monitor beauty trends, emerging creators and platform dynamics to identify new opportunities for brand amplification
• Manage the allocated Fragrance influencer budget across paid collaborations, product seeding and agency support
• Lead end-to-end Fragrance influencer activation across RED, Douyin, WeChat and Weibo
• Develop creator briefs and content approaches that leverage Fragrance's visual strengths, including product demonstration and trend participation
• Execute influencer activation for Fragrance New Product Launches and major House moments, ensuring coordinated social momentum
• Build and maintain an agile product seeding program targeting rising beauty creators and relevant KOCs
• Execute geo-targeted creator programs and store-visiting campaigns to drive retail counter traffic and conversion
• Ensure creator content meets House visual standards while remaining platform-native and engaging
• Partner with PR to amplify celebrity assets and top-tier KOL content through mid-tier and KOC ecosystem
• Work with E-Commerce and Performance Marketing teams to connect influencer activity with search traffic, social commerce and conversion
• Coordinate influencer activities with retail teams to support store traffic and local commercial priorities
• Collaborate with China PR and Central teams to ensure creator content complies with brand identity and regulatory requirements
• Track campaign performance using key metrics including CPE, CPM, engagement, search index growth, SOV and ROI
• Conduct post-campaign analysis and translate findings into actionable recommendations for future creator selection and investment allocation
• Manage agency partners and creator relationships to ensure execution quality, cost efficiency and timely delivery
• Maintain disciplined creator vetting, content review and disclosure processes to minimize reputational and compliance risks
• Build category learnings and creator intelligence to contribute to the broader Influencer Marketing function

Qualifications

• Minimum 5+ years of experience in Luxury, Prestige Beauty, High-End Fashion or related beauty industries with hands-on influencer marketing experience
• Strong understanding of the prestige Fragrance landscape, consumer trends and creator ecosystem
• Proven experience managing social campaigns and influencer programs across major China platforms (RED, Douyin, WeChat, Weibo)
• Strong commercial mindset with demonstrated ability to connect social engagement with traffic, search and conversion
• Strong aesthetic judgment and sensitivity to luxury brand codes
• Excellent communication and stakeholder management skills
• Proficiency in both Mandarin and English
• Deep knowledge of Fragrance products, consumer behavior and creator content formats
• Strong visual taste appropriate for prestige beauty and luxury communication
• Demonstrated project management capabilities with attention to detail

Skills

Experience

Minimum 5+ years in Luxury, Prestige Beauty, High-End Fashion or related beauty industries with solid hands-on experience in Influencer Marketing, Social Marketing or Content Strategy. The candidate should have demonstrated success managing social campaigns and influencer programs across major China platforms, with a strong track record of connecting social engagement metrics to measurable commercial outcomes.

Education

Not specified

Workplace

Culture

Christian Dior fosters a culture of refined creativity, exceptional craftsmanship, and continuous innovation, where teams are encouraged to uphold the Maison’s heritage while shaping the future of luxury. As an employer, it offers a dynamic and exacting environment that values collaboration, excellence, and the development of talent across artistic, retail, and corporate disciplines.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.