- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $100,000–110,000/year
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 14, 2026
About Christian Dior
Christian Dior, founded in Paris in 1946, stands as one of the world’s most influential maisons, uniting haute couture, ready-to-wear, leather goods, fragrance, beauty, and exceptional retail experiences. As an employer, Dior offers a culture shaped by artistic audacity, meticulous craftsmanship, and the pursuit of excellence, where heritage and innovation continually enrich one another. Its teams collaborate across ateliers, studios, boutiques, and corporate functions within an international environment that values elegance, precision, inclusivity, and entrepreneurial spirit. Working at Dior means contributing to a legacy of timeless style while helping define the future of luxury with creativity, discipline, and purpose.
Christian Dior Couture is hiring a full-time, permanent Digital Communications Manager in New York, with a hybrid working arrangement. The role leads North American digital PR and communications strategy, media relations, editorial coverage, press materials and samples, and reporting; the offered annual salary is $100,000–$110,000, dependent on relevant skills and experience.
Role & Responsibilities
- Lead execution of the digital public relations and communications strategy to strengthen brand equity and drive retail and e-commerce growth.
- Partner with global communications teams in Paris to localize and execute global strategies across North American markets.
- Collaborate with advertising, merchandising, e-commerce, and events teams to maintain a cohesive brand narrative aligned with seasonal buys and identify high-impact PR opportunities.
- Build and maintain senior relationships with key editors, journalists, stylists, and digital media platforms across leading digital and social outlets.
- Secure premium editorial coverage, features, and brand profiles aligned with the Maison’s positioning and seasonal storytelling.
- Manage proactive and reactive media pitching and direct strategic outreach.
- Oversee digital assets, press collateral, and brand communication tools across product categories.
- Manage press samples, loan requests, and sample tracking for editorial shoots, digital projects, and special initiatives.
- Draft press materials, talking points, and media alerts in line with the brand’s tone of voice and editorial guidelines.
- Direct analysis and distribution of daily, weekly, and campaign-level digital press impact reports.
- Monitor, analyze, and report on press coverage and campaign performance using media monitoring tools to calculate metrics such as Earned Media Value (EMV) and share of voice.
- Monitor competitor activity, cultural trends, and industry shifts to develop innovative press initiatives.
Qualifications
- At least 5 years of public relations experience in the luxury fashion or lifestyle sector, with a strong emphasis on digital PR and communications.
- Deep, authoritative understanding of the fashion and digital media landscape.
- Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all organizational levels.
- Advanced planning, organizational, and project management skills, with rigorous attention to detail.
- Absolute discretion in handling confidential, sensitive, and high-profile brand information.
- Advanced proficiency in Microsoft Office programs, including Excel, PowerPoint, and Word, and industry platforms such as FGPS, DMR, and social media monitoring tools.
- Demonstrated track record of securing high-profile placements with leading national and regional media outlets.
Skills
Experience
At least 5 years of public relations experience in the luxury fashion or lifestyle sector, with a strong emphasis on digital PR and communications.
Compensation
The base compensation for this position ranges from USD 100,000 to USD 110,000 per annum.
Benefits
Medical, dental, and vision plans; Flexible Spending Accounts; short- and long-term disability; employee discount program; paid time off; volunteer time off; holidays; mental health and wellbeing support; family-friendly benefits; reproductive health care; child and elder care services; commuter benefits; 401(k) plan with employer matching contributions; employee referral program.
Culture
Christian Dior fosters a culture of refined creativity, exceptional craftsmanship, and continuous innovation, where teams are encouraged to uphold the Maison’s heritage while shaping the future of luxury. As an employer, it offers a dynamic and exacting environment that values collaboration, excellence, and the development of talent across artistic, retail, and corporate disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Christian Dior, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital PR Manager», «Public Relations Manager», «Digital Media Relations Manager», «Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.