Christian Dior CRM Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- $100,000–140,000/year
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Sep 24, 2026
About Christian Dior
Christian Dior, founded in Paris in 1946, stands as one of the world’s most influential maisons, uniting haute couture, ready-to-wear, leather goods, fragrance, beauty, and exceptional retail experiences. As an employer, Dior offers a culture shaped by artistic audacity, meticulous craftsmanship, and the pursuit of excellence, where heritage and innovation continually enrich one another. Its teams collaborate across ateliers, studios, boutiques, and corporate functions within an international environment that values elegance, precision, inclusivity, and entrepreneurial spirit. Working at Dior means contributing to a legacy of timeless style while helping define the future of luxury with creativity, discipline, and purpose.
CRM Manager at Parfums Christian Dior, New York. Lead omnichannel customer engagement campaigns across email, SMS, and clienteling channels.
Role & Responsibilities
- Define and execute the CRM Communication Plan across email, SMS, and clienteling channels, covering masterclass, marketing, loyalty, and event content to drive member acquisition, repeat purchase, engagement, and retention
- Develop segmentation and targeting strategies using client tier, purchase behavior, category affinity, and purchase intention data to create effective, personalized communications
- Manage end-to-end CRM campaign execution from design and briefing through launch, proofs, scheduling, and post-campaign reporting
- Lead continuous improvement of CRM campaigns through data insights, A/B testing, and innovation programs; measure performance metrics and optimize engagement effectiveness
- Configure and manage technical deployment of CRM workflows and customer journeys within marketing automation platforms for both one-shot and triggered communications
- Monitor triggered campaigns daily and implement first-level troubleshooting; collaborate with IT teams on complex workflow configuration and technical issue resolution
- Build and maintain campaign dashboards tracking key KPIs including volume, click rate, revenue, order value, session metrics, conversion rate, and ROAS
- Conduct in-depth analysis of campaign performance during key reporting periods to inform future strategy; actively contribute to monthly CRM reports with optimization recommendations
- Partner with Digital, Retail, IT, and Central CRM teams to align CRM initiatives with business priorities and ensure elevated client experiences
- Develop and execute clienteling plans in collaboration with Retail and Customer Care teams; allocate clients to e-BC portfolios and build communication strategies to drive boutique visibility and client acquisition
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- Proven experience leading CRM plans and execution across email, SMS, clienteling, loyalty, personalization, and customer lifecycle programs
- Hands-on experience with CRM tools such as Adobe Campaign, Salesforce Marketing Cloud, or equivalent platforms
- Strong analytical mindset with ability to translate complex data into actionable business strategy
- Excellent communication, presentation, and leadership skills
- Demonstrated ability to manage multiple initiatives simultaneously in a matrixed organization while maintaining attention to detail
- Experience partnering with analytics, product, technology, and retail organizations to deliver client-centric initiatives
- Passion for luxury client experience and delivering elevated consumer journeys
Skills
Experience
5-7 years of experience in CRM, Lifecycle Marketing, Digital Marketing, or Customer Engagement, preferably within luxury retail, beauty, fashion, or premium consumer brands. Hands-on experience managing CRM plans across multiple channels and platforms.
Education
Bachelor's degree in Marketing, Business, or related field
Workplace
This position is based in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 100,000 to USD 140,000 per annum.
Culture
Christian Dior fosters a culture of refined creativity, exceptional craftsmanship, and continuous innovation, where teams are encouraged to uphold the Maison’s heritage while shaping the future of luxury. As an employer, it offers a dynamic and exacting environment that values collaboration, excellence, and the development of talent across artistic, retail, and corporate disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Christian Dior, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Relationship Manager», «CRM Specialist», «Lifecycle Marketing Manager», «Digital CRM Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.