Christian Dior Creator Strategy Manager – Skincare

About Christian Dior

Christian Dior, founded in Paris in 1946, stands as one of the world’s most influential maisons, uniting haute couture, ready-to-wear, leather goods, fragrance, beauty, and exceptional retail experiences. As an employer, Dior offers a culture shaped by artistic audacity, meticulous craftsmanship, and the pursuit of excellence, where heritage and innovation continually enrich one another. Its teams collaborate across ateliers, studios, boutiques, and corporate functions within an international environment that values elegance, precision, inclusivity, and entrepreneurial spirit. Working at Dior means contributing to a legacy of timeless style while helping define the future of luxury with creativity, discipline, and purpose.

Role & Responsibilities

• Translate overarching influencer strategy into annual, quarterly, and campaign-level plans for the skincare category
• Build and optimize a diverse creator portfolio spanning skincare experts, beauty and lifestyle creators, micro-influencers, and KOCs matched to specific product propositions
• Segment and evaluate creators on credibility, expertise, audience fit, content quality, and performance potential
• Monitor skincare trends, consumer concerns, ingredient conversations, and emerging social topics to identify brand opportunities
• Manage the skincare influencer budget across paid collaborations, product seeding, and agency resources to optimize share of voice, engagement, and ROI
• Lead end-to-end skincare influencer activations across RED, Douyin, WeChat, and Weibo platforms
• Develop creator briefs and content frameworks focused on efficacy, ingredients, benefits, usage routines, and product proof
• Own influencer activation for new product launches and key brand moments, driving awareness, education, and sustained conversation
• Run structured product seeding programs targeting credible skincare creators and rising beauty KOCs to generate authentic advocacy
• Drive content that naturally integrates products into skincare routines and consumer occasions
• Execute creator programs supporting counter consultation, product discovery, skincare services, and offline conversion
• Partner with PR to amplify celebrity endorsements, events, and top-tier content through relevant skincare creators
• Work with e-commerce and performance marketing teams to convert influencer interest into search traffic, product-page visits, and sales
• Support retail priorities via localized seeding, store visits, and creator-led consultation experiences
• Ensure all influencer content adheres to brand guidelines, approved product claims, and regulatory requirements
• Track campaigns using cost-per-engagement, cost-per-thousand impressions, engagement metrics, search index growth, and direct/indirect ROI
• Conduct post-campaign analysis and refine future creator selection, messaging hierarchy, and investment allocation
• Manage agency partners and creators to ensure accuracy, execution quality, and timely delivery
• Maintain rigorous creator vetting, claim review, disclosure, and content approval processes to protect brand equity
• Share category intelligence, creator learnings, and consumer insights across the wider influencer marketing team

Qualifications

• Minimum 5 years of experience in luxury, prestige beauty, high-end fashion, or relevant beauty industries
• Hands-on experience in influencer marketing, social marketing, or content strategy
• Strong understanding of the prestige skincare market, consumer needs, and skincare creator ecosystem
• Comfortable working with product efficacy, ingredients, product education, and claim-sensitive communication
• Strong platform expertise across RED and Douyin with deep knowledge of creator ecosystems, algorithms, and commercial tools
• Strong analytical and commercial capabilities with ability to interpret social performance, search behavior, and commercial results
• Ability to convert complex product information into clear, credible, and consumer-friendly creator content
• Strong attention to detail and risk awareness with high sensitivity to product claims, content accuracy, and regulatory requirements
• Ability to balance education and commercial effectiveness with prestige positioning and luxury brand judgment

Skills

Experience

Minimum 5 years of experience in luxury, prestige beauty, high-end fashion, or related beauty industries, with demonstrated hands-on expertise in influencer marketing, social marketing, or content strategy. Proven track record building and managing diverse creator portfolios across China's social platforms, with particular depth in RED and Douyin. Experience managing product seeding programs, new product launch activations, and cross-functional brand collaborations.

Education

Not specified

Workplace

Culture

Christian Dior fosters a culture of refined creativity, exceptional craftsmanship, and continuous innovation, where teams are encouraged to uphold the Maison’s heritage while shaping the future of luxury. As an employer, it offers a dynamic and exacting environment that values collaboration, excellence, and the development of talent across artistic, retail, and corporate disciplines.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.