Christian Dior Brand Animation Brand Manager

About Christian Dior

Christian Dior, founded in Paris in 1946, stands as one of the world’s most influential maisons, uniting haute couture, ready-to-wear, leather goods, fragrance, beauty, and exceptional retail experiences. As an employer, Dior offers a culture shaped by artistic audacity, meticulous craftsmanship, and the pursuit of excellence, where heritage and innovation continually enrich one another. Its teams collaborate across ateliers, studios, boutiques, and corporate functions within an international environment that values elegance, precision, inclusivity, and entrepreneurial spirit. Working at Dior means contributing to a legacy of timeless style while helping define the future of luxury with creativity, discipline, and purpose.

Role & Responsibilities

• Define the brand strategy and activation plan in collaboration with the Group Manager.
• Develop new 360° activation concepts and in-store experience concepts to engage the brand.
• Write and coordinate creative briefs across the activation mix and the Maison’s strategic vision, including content and communications, retail, and toolkits.
• Develop the 360° communications strategy across Paid, Owned and Earned channels.
• Coordinate and support the development of the activation budget.
• Engage international markets with projects by presenting and leading international workshops.
• Manage, lead and develop a team of Product Managers reporting directly to the role.
• Strengthen the Maison’s desirability and visibility through the design and deployment of international 360° marketing activations.
• Translate brand strategy into coherent, engaging activation plans supporting franchise priorities and launches, ensuring high-quality execution and relevance to markets while upholding the Maison’s identity and ambitions.
• Work closely with international markets and Product Development, Creative, Digital, Merchandising, Communications and Business Development teams.

Qualifications

• Ideally, 3–5 years of experience in Development Marketing.
• Demonstrated creativity and innovation.
• Exemplary leadership and people-management capabilities.
• Assertiveness.
• Stakeholder-management capabilities.
• Strategic vision.
• Professional rigor.
• Expertise in strategic marketing and brand development, including the ability to build a franchise strategy and medium- to long-term business plan.
• Expertise in product development and innovation, from concept generation through management of the product, packaging, communications and activation mix.
• Command of 360° communications and activation strategies, particularly Paid, Owned and Earned channels.
• Strong business analysis and performance-management skills, including budget development, market analysis and franchise performance tracking.

Skills

Experience

At least 3 years; ideally 3–5 years in Development Marketing.

Culture

Christian Dior fosters a culture of refined creativity, exceptional craftsmanship, and continuous innovation, where teams are encouraged to uphold the Maison’s heritage while shaping the future of luxury. As an employer, it offers a dynamic and exacting environment that values collaboration, excellence, and the development of talent across artistic, retail, and corporate disciplines.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.