Christian Dior Assistant Manager, Digital — Travel Retail APAC

Overview

Parfums Christian Dior is the cosmetics and fragrances maison of the Dior group and part of the LVMH family. The brand is recognised for its haute‑couture heritage transposed into beauty products, combining creative audacity with rigorous brand standards. As an LVMH House, it offers global career mobility across a network of prestigious maisons and emphasises craftsmanship, creativity and commercial excellence.

Role & Responsibilities

• Act as digital brand guardian for e‑travel retail, ensuring all markets and e‑corners comply with Dior institutional guidelines (including WeChat mini program).
• Plan and execute e‑merchandising and WeChat mini program calendars in alignment with Category, Visual Merchandising and market teams for product launches and on‑counter activations.
• Localise and adapt digital assets (banners, visuals, landing pages, pack shots) to platform specifications and coordinate timely delivery to market teams for flawless online execution.
• Manage online product listings and de‑listings according to the marketing calendar and maintain a regional product Masterfile with market‑relevant translations.
• Support e‑retail assessments and coordinate with Central E‑retail and market teams on e‑corner upgrades, openings and closures.
• Develop, brief and manage KOL, paid‑media and influencer campaigns with retailers and agencies, overseeing retro planning, execution, in‑campaign optimisation and post‑campaign reporting against KPIs.
• Prepare media content briefs, lead on‑site KOL event flows where required, and provide training guidance to market teams for shoot execution.
• Monitor digital performance across channels (SEM, paid media, social), produce post‑campaign analyses with learnings and recommend optimisation actions.
• Contribute to budget planning, business review presentations and handle related administrative tasks (purchase orders, invoices).
• Report on digital travel retail trends and best practices; promote digital thinking and capability across markets.

Qualifications

• Bachelor’s degree or equivalent.
• Minimum 3 years of experience in marketing communications or digital roles; ideally 4+ years and experience within luxury or beauty travel retail.
• Fluent written and spoken English; fluent written Mandarin Chinese required.
• Demonstrable experience managing paid media, SEM and influencer (KOL) campaigns end‑to‑end.
• Strong organisational skills, attention to detail and ability to manage complexity in a fast‑paced, matrixed environment.
• Proactive mindset with critical thinking and problem‑solving abilities; strong team orientation and collaborative approach.
• Advanced Excel and PowerPoint skills; experience with Adobe Photoshop is a plus.

Skills

Experience

Minimum 3 years in marketing communications or digital functions, preferably 4+ years with demonstrable experience in paid media, SEM and KOL/influencer activations; luxury or beauty travel retail experience strongly preferred.

Education

Bachelor's degree or equivalent

Workplace

Culture

Dior fosters a fast‑paced, creative and exacting work environment rooted in couture values and commercial excellence. The House encourages professional development across LVMH's international network, blending high aesthetic standards with a collaborative, multidisciplinary culture.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.