- Location
- Meyrin Geneva Switzerland
- Employment
- Full-Time
- Seniority
- Senior
- Industry
- High Jewelry
- Posted
- Nov 3, 2025
About Chopard
Chopard, a distinguished name in Haute Horlogerie and Haute Joaillerie, is renowned for its creative audacity and commitment to ethical luxury. As part of a family-owned Maison, Chopard infuses its values and traditions into its relationships with employees and clients, ensuring an extraordinary brand experience. With over 45 crafts unified under its banner, Chopard excels in Swiss watchmaking and high jewellery creation.
Chopard seeks a Global Head of CRM in Meyrin, Switzerland to lead the transformation of its global CRM strategy. This senior role involves designing and implementing a scalable CRM infrastructure, driving customer-centric transformation, and enhancing business performance through innovative engagement strategies. The ideal candidate will have over 10 years of experience in CRM leadership, proficiency in Salesforce, and fluency in French and English.
Role & Responsibilities
- Lead the design and implementation of a scalable CRM infrastructure in collaboration with IT.
- Ensure data accuracy, governance, and compliance with privacy regulations.
- Spearhead the adoption of advanced CRM functionalities, such as AI-driven personalization, marketing automation, and predictive analytics.
- Partner with IT and external vendors to future-proof CRM technology and ensure scalability across all markets.
- Architect and lead the implementation of a comprehensive global CRM strategy, focused on deepening customer loyalty, increasing retention, and driving ROI.
- Execute lifecycle campaigns across channels with tailored customer segmentation.
- Oversee campaign performance, using A/B testing and analytics to optimize KPIs and ROI.
- Collaborate with creative teams to ensure campaigns align with brand storytelling and values.
- Enrich customer data through advanced segmentation and collaboration with data stakeholders.
- Drive a cultural shift toward customer-centricity, embedding client data at the heart of decision-making.
- Collaborate cross-functionally with retail, wholesale, IT, and marketing teams to align CRM initiatives with broader objectives.
- Educate stakeholders on the value of CRM, driving alignment and commitment at all levels of the organization.
- Lead training initiatives to enhance CRM expertise and build a data-driven mindset.
- Manage feedback loops to refine CRM practices and drive continuous improvement.
- Stay ahead of industry trends and integrate innovative CRM strategies to future-proof customer engagement.
Qualifications
- 10+ years of senior leadership experience in CRM, customer engagement, or loyalty programs.
- Demonstrated ability to scale global CRM operations and deliver measurable results.
- Deep expertise in CRM platforms (Salesforce) and data analytics tools.
- Strong skills in campaign management and customer segmentation.
- Good understanding of Chinese and Asian CRM ecosystems.
- Experienced in leading teams and managing cross-functional projects.
- Fluent in French and English.
Skills
Experience
Over 10 years of senior leadership experience in CRM, customer engagement, or loyalty programs, with a proven track record in scaling global CRM operations.
Workplace
This position is based in Meyrin, Geneva, Switzerland.
Explore jobs in Geneva or in Switzerland.
Benefits
Permanent full-time position with opportunities for professional growth and development within a prestigious luxury brand.
Culture
Chopard fosters a family spirit and a customer-first culture, emphasizing ethical and responsible luxury. The company values creativity, tradition, and innovation, creating a dynamic and inspiring workplace environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.