Chloé Digital Acquisition Manager

About Chloé

Founded in Paris in 1952 by Gaby Aghion, Chloé is a pioneering luxury maison renowned for its free-spirited femininity, effortless elegance and modern vision of ready-to-wear. As an employer, Chloé offers a creative, international environment where craftsmanship, innovation and responsible luxury converge. The maison encourages individuality, collaboration and entrepreneurial thinking, inviting talent to contribute to a distinctive heritage while shaping the future of fashion with purpose. From design and retail to digital, operations and sustainability, Chloé provides opportunities for people who value authenticity, excellence and meaningful impact within a culture defined by openness, refinement and progressive spirit.

Role & Responsibilities

• Define the strategy for acquiring high-intent traffic across channels and markets worldwide, excluding China.
• Maximize the incremental impact of spend, particularly in SEA, by coordinating activity with the SEO lead.
• Monitor developments proactively to identify new formats, channels and markets to test.
• Coordinate digital campaigns with key commercial moments, including collection launches and sale periods.
• Ensure media strategy aligns with the Maison’s brand image and positioning.
• Work with the media agency to define monthly activation plans by budget, campaign, channel and market.
• Establish processes with the agency to ensure campaigns launch according to schedule.
• Test agency-provided campaign setups to ensure quality and performance.
• Continuously manage and optimize feed quality.
• Monitor key performance indicators, including traffic, conversion rate, revenue, ROAS, CAC and CPC.
• Analyze each channel’s contribution to e-commerce performance.
• Identify opportunities to optimize the customer journey in collaboration with e-commerce and UX teams.
• Develop a test-and-learn approach to improve investment performance.
• Build and manage the digital acquisition budget.
• Allocate investment across channels and markets according to their potential.
• Manage the partner invoicing process, including receipt and payment of invoices and corresponding budget updates.
• Collaborate with e-merchandising to incorporate product and collection sell-through priorities.
• Work with Content to align campaigns with site activity and the brand’s artistic direction.
• Collaborate with CRO to optimize traffic generated by campaigns.
• Coordinate upper- and lower-funnel strategies with Communications.
• Maintain direct access to platform teams alongside agency engagement.
• Work with local teams to adapt strategies to market-specific requirements.

Qualifications

• A higher-education qualification at Bac+5 level in digital marketing, business or an equivalent field.
• At least 5 years of experience in digital acquisition, ideally in luxury, fashion or premium retail.
• Proven experience managing media agencies and acquisition budgets worth several million euros.
• Excellent command of SEA, Paid Social and affiliate marketing.
• Excellent command of Google Ads, Meta Ads Manager and GA4.
• Proficiency in Excel.
• Good understanding of attribution, tracking and performance measurement.
• Strong e-commerce knowledge and understanding of the omnichannel customer journey.
• Fluent English.
• Strong analytical ability and results orientation.
• Sensitivity to the luxury sector and brand desirability.
• Rigour, autonomy and strong organizational skills.
• Curiosity and ability to identify new growth opportunities.
• Excellent interpersonal skills and ability to work cross-functionally.

Skills

Experience

At least 5 years in digital acquisition, ideally in luxury, fashion or premium retail; proven experience managing media agencies and acquisition budgets worth several million euros.

Education

Higher-education qualification at Bac+5 level in digital marketing, business or an equivalent field.

Culture

Chloé fosters a workplace culture rooted in feminine creativity, purpose-driven luxury, and an enduring spirit of freedom. As an employer, the maison encourages collaboration, craftsmanship, and responsible innovation, offering teams an environment where authenticity, inclusivity, and contemporary elegance shape the way people work.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.