Chaumet PR & External Relations Manager

About Chaumet

Founded in Paris in 1780 and historically appointed jeweller to Empress Joséphine, Chaumet embodies more than two centuries of exceptional savoir-faire in high jewellery, watchmaking and the art of tiaras. As an employer, the Maison offers a refined environment where heritage, creativity and technical excellence converge, inviting teams to contribute to creations that balance imperial legacy with contemporary elegance. Within the LVMH group, Chaumet provides opportunities to develop in métiers spanning craftsmanship, design, retail, client experience and corporate functions, while fostering precision, cultural sensitivity and a deep respect for transmission. Its employees join a house where beauty, innovation and Parisian distinction are cultivated with enduring purpose.

Role & Responsibilities

• Maintain and develop relationships with 100+ key celebrities and influencers, orchestrating 10+ monthly luxury styling and engagement activities
• Manage all aspects of celebrity and influencer project execution, including content production, liaison coordination, quality control, media monitoring, and media purchasing
• Act as the primary in-house media liaison for both earned and paid channels, managing relationships with 300+ media and social media contacts
• Oversee press material development, including briefing, proofreading, and localization in Chinese and English
• Plan and execute key seasonal campaigns (Valentine's Day, Chinese Valentine's Day, Christmas) with comprehensive media activation strategies
• Monitor and report on PR agency and social media seeding agency performance against KPIs and annual communications calendars
• Produce monthly competitive media exposure analysis and clipping reports for distribution to headquarters
• Develop and manage event and marketing communication project publicity plans in collaboration with line management
• Execute general brand positioning initiatives across social platforms, particularly Little Red Book, and manage socialite-focused branding activities
• Support strategic director with additional celebrity, influencer, PR, and social media focused initiatives

Qualifications

• University degree or equivalent
• Demonstrated expertise in luxury industry PR and communications
• Strong understanding of Chinese luxury retail and consumer market dynamics
• Refined aesthetic judgment and ability to establish high-end brand standards
• Excellent command of both Chinese and English for written and verbal communications
• Proven track record in managing multiple high-profile relationships and campaigns simultaneously
• Proficiency with PowerPoint and core office software

Skills

Experience

Minimum 10 years of professional experience in PR and communications, with at least 8 years of hands-on PR campaign management in the luxury sector or at a leading PR agency. Candidates should demonstrate traceable success with high-profile client and media relationships in competitive markets.

Education

University degree or higher qualification

Workplace

Culture

Chaumet offers a refined workplace culture rooted in Parisian elegance, exceptional craftsmanship, and the heritage of Place Vendôme. As an employer, the Maison values precision, creativity, and the transmission of savoir-faire, fostering an environment where teams contribute to enduring luxury while collaborating with discretion, passion, and excellence.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.