Chanel Trade Marketing Manager
Chanel — Trade Marketing Manager in Brussels. Lead channel strategy, in‑store activations and trade programmes for a leading luxury house.
Overview
Chanel is an independent French maison celebrated for its haute couture, ready‑to‑wear, leather goods, fine jewelry, watches, fragrances and beauty. Privately owned, the house combines artisanal savoir‑faire with global retail and selective distribution, maintaining a reputation for uncompromising quality, creative leadership and rigorous brand stewardship.
Role & Responsibilities
- Develop and implement channel‑specific trade marketing strategies that translate global brand directives into local retail and wholesale activations.
- Plan, brief and execute in‑store activations, visual merchandising rollouts and point‑of‑sale (POS) campaigns in collaboration with retail operations and VM teams.
- Own trade promotion planning and calendar management, including product launches, seasonal campaigns and coordinated retailer programs.
- Manage production and quality control of POS materials, packaging and marketing assets, liaising with suppliers and creative partners to ensure brand consistency.
- Set and track KPIs (sell‑out, sell‑in, ROI, activation reach) and deliver clear post‑campaign reporting and insights to commercial and marketing stakeholders.
- Partner closely with wholesale/distribution partners and field sales to align commercial objectives, pricing mechanics and promotional governance.
- Control assigned budgets, approve trade spend, and ensure cost discipline while maximising commercial impact.
- Train and enable retail and sales teams on campaign objectives, merchandising standards and selling tools.
Qualifications
- Proven experience in trade marketing, retail marketing or channel marketing — ideally 3+ years within luxury, fashion, or beauty brands.
- Demonstrable track record of planning and executing retail activations, POS rollouts and product launches across multi‑channel environments.
- Strong commercial acumen with experience setting and measuring trade KPIs and analysing sell‑through data.
- Excellent stakeholder management and negotiation skills, with experience working alongside retail, wholesale and creative teams.
- Fluent in business English; additional European language skills are an advantage.
Skills
Experience
Mid‑level experience managing trade marketing or retail marketing programmes, preferably within luxury fashion or prestige beauty, with responsibility for campaign execution, POS production and cross‑functional alignment.
Education
Bachelor's degree in Marketing, Business, Commerce or a related discipline; postgraduate qualification in marketing or retail management is advantageous.
Workplace
This position is based in Brussels, Brussels-Capital Region, Belgium. Cerulean lists 52 open roles in Brussels, including 2 posted recently. In Belgium as a whole, Cerulean currently features 68 open positions, with 3 posted this week.
Culture
Chanel’s workplace emphasises artisanal excellence, discretion and creative rigor. Teams operate within a structured, brand‑led environment where attention to detail, craftsmanship and collaboration across commercial and creative functions are valued.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.