Chanel Social Media Planner
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 25, 2026
About Chanel
Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.
Chanel seeks a Social Media Planner in Tokyo to manage X and LINE presence with strategic insight and content expertise.
Role & Responsibilities
- Manage platform content calendars, publishing operations, and campaign execution across X and LINE in collaboration with internal and external partners
- Monitor social media performance, identify key learnings, and provide stakeholders with recommendations on optimization opportunities and initiatives to scale
- Develop and evolve content pillars to strengthen brand storytelling, increase engagement, and generate brand-related conversations
- Partner with Marketing, CRM, PR, Paid Media, Global teams, and agencies to deliver integrated social media initiatives
- Lead organic and paid amplification initiatives to strengthen account health and expand Chanel's Share of Voice on X
- Monitor consumer conversations, social trends, and sentiment across Digital & Social Media platforms
- Deliver insight-driven reporting and strategic recommendations to identify opportunities for brand equity growth and communication optimization
Qualifications
- 3+ years of experience in Social Media, Digital Marketing, Communications, PR, or related fields
- Strong understanding of X, LINE, and broader social media ecosystems
- Demonstrated experience with social listening and social analytics platforms
- Proven ability to manage multiple stakeholders and projects simultaneously
- Strong analytical skills with the ability to translate insights into actionable recommendations
- Excellent communication and presentation skills
- Native-level Japanese communication skills and business-level English proficiency
Skills
Experience
3+ years in Social Media, Digital Marketing, Communications, PR, or related fields. Experience managing multiple stakeholders and projects simultaneously is essential. Preferred background includes luxury, beauty, fashion, or premium consumer brands, as well as expertise in managing paid social campaigns and content amplification.
Workplace
This position is based in Tokyo, Tokyo, Japan.
Culture
Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Manager», «Digital Communications Strategist», «Social Media Content Strategist», «Digital Social Media Lead», «Platform Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.