Chanel Senior Retail Marketing Manager, Fashion
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 25, 2026
About Chanel
Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.
Chanel seeks a Senior Retail Marketing Manager for its fashion division in Shanghai to lead retail event strategy, orchestration, and brand experience projects.
Role & Responsibilities
- Lead annual retail event strategy and planning in close cooperation with global event teams and local fashion stakeholders, ensuring alignment with fashion objectives and delivery of client expectations
- Orchestrate and coordinate retail event implementation across the market, collaborating with visual merchandising, merchandising, retail, client experience, training, and sales enablement teams
- Define event strategy and roadmap for each initiative based on global strategy translations, local market insights, and brand storytelling aligned with the one-boutique-one-story framework
- Manage retail projects coordination during key distribution moments including store openings, reopenings, and temporary or ephemeral projects to maximize business impact
- Lead image project orchestration including replica shows, exhibitions, and special projects, serving as overall project coordinator with global and local teams
- Establish systematic processes for team operations, compliance, and ethical conduct; ensure accountability and transparency across the organization
- Manage annual and quarterly planning with landlord partners, coordinating marketing resources including trade displays, events, and activities
- Cultivate and develop team managers and supervisors with strong capabilities; foster a culture of learning, listening, and sharing
- Seek and maintain vendor relationships in catering, production, hospitality, and related areas while ensuring cost efficiency aligned with brand standards
- Monitor key competitor event intelligence and insights (Hermès, Louis Vuitton, Dior) and prepare regular competitive reports
- Control budget planning, spending oversight, cost optimization, and contingency management to ensure financial discipline and strategic alignment
Qualifications
- 10+ years of experience in retail marketing roles within luxury or high-end retail environments
- Proven experience in event planning, orchestration, and execution at scale
- Demonstrated expertise in team management, empowerment, and organizational leadership
- Track record of successful project management in complex, matrix environments
- Experience collaborating across multiple functional areas (visual merchandising, retail operations, communications, client experience)
- Strong vendor management and negotiation capabilities
- Experience with boutique development, store openings, or distribution evolution projects
Skills
Experience
10+ years of progressive experience in retail marketing within the luxury goods sector, with demonstrated success in event planning, team leadership, and strategic project management in complex, multicultural environments.
Education
Bachelor's degree in Marketing, Business Administration, Communications, or related field; advanced degree or professional certifications in project management are advantageous.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Retail Events Manager», «Fashion Marketing Director – Retail», «Retail Experience Strategy Lead», «Senior Events & Retail Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.