- Employment
- Full-Time
- Seniority
- Senior
- Department
- Merchandising, Buying & Planning
- Posted
- Oct 26, 2026
About Chanel
Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.
The Senior Marketing Manager, Ultra-Luxury leads regional strategy and growth for CHANEL’s Ultra Luxury Fragrance & Beauty portfolio across Southeast Asia and Australia, translating global vision into portfolio priorities, client experiences and commercial action. The role reports to the Head of Marketing and Communications, FBP, SEAA.
Role & Responsibilities
- Define the regional portfolio strategy, growth priorities and multi-year roadmap, translating global ambition into relevant opportunities for Southeast Asia and Australia.
- Identify emerging client needs, cultural shifts, market opportunities and competitive dynamics to unlock new sources of growth.
- Shape strategic choices across portfolio, assortment, pricing, launches, channels and investment in partnership with Global, markets and regional teams.
- Build a compelling growth narrative that creates clarity, commitment and alignment across the organisation.
- Orchestrate a distinctive 360-degree brand and client strategy connecting Communications, Retail and Operational Marketing, Visual Merchandising, CRM, Learning and Development, and market teams.
- Develop elevated activations across launches, retail, cultural moments, private client engagement and selective partnerships.
- Strengthen the recruitment, development and retention of high-value clients through differentiated engagement and exceptional experiences.
- Champion CHANEL codes, ensuring every expression of Ultra Luxury is distinctive, desirable and uncompromising in execution.
- Own the regional performance rhythm, translating business, client and market intelligence into clear priorities and actions.
- Mobilise markets and expert teams behind shared outcomes, removing barriers and accelerating execution.
- Champion a disciplined test, learn and scale approach to strengthen effectiveness and extend successful ideas across markets.
- Continuously raise the quality and consistency of Ultra Luxury execution across the region.
Qualifications
- 8–12+ years of experience in strategic marketing, category leadership, brand management, commercial planning or portfolio development, ideally within luxury, beauty, fashion or another premium consumer sector.
- Builds a long-term portfolio vision, makes clear strategic choices and identifies future sources of growth.
- Understands desirability, exclusivity and exceptional client experiences, combining strong creative judgement with respect for CHANEL codes.
- Translates client, market and performance signals into decisive business choices, investment priorities and actionable opportunities.
- Aligns markets and expert functions around a shared ambition, creating momentum and commitment without relying on direct authority.
- Moves confidently from idea to action, navigates ambiguity, removes barriers and continuously raises execution standards.
- Transforms complexity into a clear and compelling narrative that inspires senior stakeholders, expert teams and markets to act.
Skills
Experience
8–12+ years in strategic marketing, category leadership, brand management, commercial planning or portfolio development; ideally in luxury, beauty, fashion or another premium consumer sector.
Workplace
The role is situated in Singapore, Central, Singapore.
Explore jobs in Singapore.
Benefits
In-depth exposure to CHANEL’s brand and cultural evolution; close collaboration with market, regional and global leadership; talent development and empowerment; an inclusive, collaborative culture that values diverse perspectives; access to resources, support and infrastructure for continued growth.
Culture
Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Brand Marketing Manager», «Senior Category Marketing Manager», «Senior Portfolio Marketing Manager», «Senior Marketing Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.