Chanel Senior Marketing Manager

About Chanel

Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.

Role & Responsibilities

• Provide strategic leadership for Chanel’s Watch & Fine Jewelry business in Taiwan, strengthening long-term brand equity, desirability, visibility, and sustainable profitable growth.
• Define and orchestrate an integrated local marketing strategy aligned with Global and Regional direction, translating business priorities into campaigns, client engagement, events, communications, retail activations, and visual merchandising initiatives.
• Strengthen the Watch & Fine Jewelry brand image, desirability, and positioning in the Taiwan luxury market, aligning with Global brand direction while addressing local business needs.
• Develop and orchestrate annual marketing strategies, including business plans, sales projections, key performance indicators, and growth priorities.
• Monitor market dynamics, industry trends, consumer behavior, and competitor activities; translate insights into actionable strategies and business opportunities.
• Identify opportunities to accelerate business growth, enhance customer acquisition, and reinforce long-term brand equity.
• Coordinate with local Communications, PR, Corporate Affairs, and Events teams to plan and execute integrated marketing strategies and activities, ensuring an elevated and seamless client experience.
• Manage and supervise client strategy development based on customer insights and business ambitions; analyze client trends, behaviors, and segmentation to generate short- and medium-term actions.
• Build and maintain customer knowledge and insights at boutique level to monitor performance, provide relevant client information, and support effective clienteling and follow-up.
• Supervise omnichannel client journey development, ensuring seamless integration across touchpoints and personalized experiences for designated client segments.
• Lead high-end client development through personalized journeys and bespoke experiences that foster long-term client relationships and loyalty.
• Foster cross-divisional engagement and a One House approach, identifying and driving collaboration opportunities that maximize event impact and business potential.
• Lead Watch & Fine Jewelry digital integration and programs to elevate the client experience, strengthen clienteling, improve operational efficiency, and enable robust performance analysis and results tracking.
• Lead the planning and implementation of integrated marketing initiatives, including campaigns, advertising and promotion, PR, events, retail activations, visual merchandising, and marketing tools.
• Ensure activities meet the highest luxury standards and consistently reflect the Maison’s image, values, and customer-experience expectations.
• Collaborate with Global, Regional, and Local Communications, PR, Visual Merchandising, Corporate Affairs, Events, Retail, and Product teams to ensure seamless and consistent execution.
• Partner with Communications and Events teams to define and deliver an annual Watch & Fine Jewelry event strategy, including client events, product launches, private viewings, and VIP experiences.
• Develop, propose, and manage the annual marketing and A&P budget in line with approved business plans, commercial forecasts, and strategic priorities.
• Monitor budget allocation, expenditure, and forecasts to ensure effective resource use and compliance with local and corporate financial guidelines.
• Work with Finance to evaluate marketing and A&P effectiveness, identify optimization opportunities, and improve return on investment.
• Define and track performance indicators for campaigns, client engagement programs, events, and marketing initiatives; provide regular reviews and recommendations.
• Oversee the development, deployment, and effective use of visual merchandising materials, marketing tools, and sales-enablement assets.
• Recruit, lead, coach, motivate, and develop the Marketing teams, strengthening their strategic, commercial, and operational capabilities.
• Set clear objectives, priorities, and performance expectations, ensuring the team delivers marketing plans and projects with excellence and accountability.
• Foster a high-performing, collaborative, and client-centric team culture.
• Build strong working relationships with stakeholders across Retail, Sales, Fashion Marketing, Communications, PR, Events, Visual Merchandising, Finance, Corporate Affairs, and Global and Regional teams.
• Act as a key local point of contact for Watch & Fine Jewelry Marketing, ensuring clear communication, alignment, timely decision-making, and effective execution across stakeholders.

Qualifications

• University graduate or above; an MBA with a Marketing major is preferred.
• At least 8 years of work experience in brand management or marketing roles.
• Marketing experience in the cosmetics, luxury, or consumer goods industries is a plus.
• Good brand management knowledge and exposure, including marketing planning and analysis skills.
• Ability to develop customer insights by monitoring market trends and analyzing customer behavior and motivations.
• Good interpersonal communication skills in English and Chinese.
• Coaching and leadership skills, with the ability to work as part of a team.
• Open-mindedness, adaptability to the work environment, and comfort working in a matrix organization.
• Ability to work under pressure and manage multiple priorities.

Skills

Experience

At least 8 years of work experience in brand management or marketing roles; marketing experience in cosmetics, luxury, or consumer goods industries is a plus.

Education

University graduate or above; an MBA with a Marketing major is preferred.

Culture

Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.