Chanel Senior Marketing Executive
- Location
- Kuala LumpurKuala LumpurMalaysia
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Merchandising, Buying & Planning
- Posted
- Sep 18, 2026
About Chanel
Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.
Chanel Senior Marketing Executive in Kuala Lumpur — drive beauty category leadership through omnichannel campaigns, client engagement, and data-driven innovation.
Role & Responsibilities
- Protect brand equity by ensuring highest standards of execution across all integrated campaigns (media, PR, social) and touchpoints
- Develop and implement data-driven business recommendations through competitive analysis and consumer insights to drive category growth
- Lead campaign execution and business reviews, analyzing results and managing action items to maximize ROI
- Monitor competitive landscape and category developments to fuel local and regional market intelligence
- Partner with forecasting and demand planning to ensure product sufficiency, optimize sell-through strategies, and minimize loss and obsolescence
- Drive client recruitment through targeted activations, sampling strategies, and services-driven propositions across all channels
- Develop frameworks to elevate single-category purchasers to multi-axis buyers, increasing skincare penetration and customer lifetime value
- Design seamless omnichannel customer experience journeys from prospecting through conversion in collaboration with retail and client engagement teams
- Lead in-boutique activation execution including product launches, masterclasses, and workshops from conceptualization to coordination
- Collect and analyze actionable client insights to drive recruitment and retention goals while increasing transaction metrics
- Plan and execute differentiated e-business initiatives and digital campaigns to optimize performance across channels
- Partner with learning and development and expertise management to formulate training modules for makeup and fragrance specialists
Qualifications
- University degree or above in Business Administration, Marketing, or related field
- Minimum 5 years' professional experience in beauty or retail industry
- Demonstrated expertise in CRM, client insights, and omnichannel marketing
- Deep understanding of luxury beauty industry dynamics and consumer behavior
- Proven ability to analyze data and translate consumer and market intelligence into actionable strategies
- Strategic thinking and analytical mindset with strong decision-making capabilities
- Excellence in omnichannel campaign development and digital activation deployment
- Exceptional communication, presentation, and influential skills
- Advanced proficiency in Microsoft Office suite (Excel, Word, PowerPoint)
- Native or fluent English proficiency (oral and written)
- Demonstrated resilience, agility, and ability to navigate complexity and ambiguity
Skills
Experience
Over 5 years of professional experience in the beauty or retail sector, with demonstrated expertise in client relationship management, omnichannel marketing strategy, and luxury brand dynamics. Proven track record of developing and executing integrated campaigns, analyzing market data, and translating consumer insights into business growth initiatives.
Education
University degree or higher qualification in Business Administration, Marketing, or a related discipline.
Workplace
The role is situated in Kuala Lumpur, Kuala Lumpur, Malaysia.
Culture
Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Brand Manager», «Marketing Manager - Beauty», «Category Marketing Lead», «Senior Campaign Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.