Chanel Senior Manager, Product Marketing

About Chanel

Chanel is a privately held luxury fashion and beauty conglomerate renowned for its iconic collections, pioneering designs, and commitment to craftsmanship. The brand epitomizes timeless elegance and innovation within the global fashion and ultra-luxury sectors, serving a discerning international clientele through direct-to-consumer and wholesale channels.

Role & Responsibilities

• Define vision, brand positioning, and product marketing strategies for Precious Jewelry and Watch collections, including launch packages and campaign orchestration
• Lead pricing analysis and strategy to ensure product pricing is globally and locally relevant and competitively positioned
• Set and track KPIs to measure the impact of marketing initiatives on business performance
• Analyze orchestration and product performance, identifying opportunities and developing insights to inform future campaigns
• Partner with CRM and Events teams on post-event sales and performance recaps
• Support planning, assortment curation, and execution of core events to drive sales and client engagement
• Manage WFJ and Fashion BTQ Coco Crush Engagement Moment events
• Partner with CRM team to align on client event targets that support product and business goals
• Brief and lead cross-functional development of 360-degree marketing orchestrations across digital, print, and experiential platforms
• Drive omnichannel strategies, integrating physical and digital client experiences to deliver seamless journeys
• Brief cross-functional partners on campaign strategy and objectives
• Partner with Co-Op Marketing manager to define regional product and campaign priorities
• Partner with Global WFJ, Retail, CRM, VIC, Merchandising, Training, Brand Communications, and Sales to ensure cohesive orchestration execution
• Collaborate with Fashion and F&B division partners to align retail and campaign communication priorities
• Manage orchestration calendars, Product News, and Quarterly Marketing Newsletters
• Lead Morning Meetings in local Fashion and WFJ boutiques
• Oversee budgets, project timelines, and vendor relationships
• Manage Precious Jewelry Special requests
• Manage Precious Jewelry and Watch repricing systematic implementation
• Analyze competition, market trends, and client insights to drive strategic, data-driven decisions
• Develop and maintain ongoing competitive price mapping

Qualifications

• Deep understanding of luxury product marketing, preferably in Watches & Fine Jewelry
• Strong knowledge of the US market and luxury client expectations
• Ability to influence and collaborate across diverse stakeholders
• Strong strategic thinking and execution capabilities
• Excellent communication, presentation, and organizational skills
• High attention to detail and ability to manage complex projects
• High proficiency in Microsoft 365 (Excel, PowerPoint)
• Ability to travel domestically and internationally as business requires

Skills

Experience

Luxury product marketing experience, preferably in watches, fine jewelry, or high-end consumer goods; demonstrated ability to lead cross-functional teams and execute complex global marketing campaigns; proven track record in brand positioning, product launches, and omnichannel strategy execution within a luxury environment.

Education

Bachelor's degree in Marketing, Business, Communications, or related field; advanced degree (MBA) preferred but not required.

Workplace

Compensation

The base compensation for this position ranges from USD 87,500 to USD 130,000 per annum.

Benefits

Wellbeing resources including dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund; family and caregiving benefits (parental leave, fertility support, MilkStork, Care.com Membership); generous paid time off policies (vacation, holiday, sick and volunteer days); 401(k) and incentives; robust healthcare offerings (medical, dental, vision, MDLIVE virtual care, One Medical, Flexible Spending Accounts, Health Savings Account, Employee Assistance Program); life insurance, Accidental Death & Dismemberment, Short Term and Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking; bonus potential.

Culture

Chanel maintains a culture of artistic excellence and meticulous attention to detail, where innovation and heritage converge. The organization fosters an environment of creative collaboration and professional rigor, attracting marketing leaders who are passionate about luxury craftsmanship and driven to elevate brand narratives on a global stage.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.