Chanel Senior Integrated Media & Digital Communications Strategy Manager
Chanel is hiring a Senior Integrated Media & Digital Communications Strategy Manager in Shanghai to lead media strategy and digital campaigns.
Overview
Chanel is a privately held global luxury house renowned for haute couture, ready-to-wear, accessories and beauty. The brand is recognized for its emphasis on craftsmanship, creativity and timeless elegance and operates a global network spanning retail, digital and communications disciplines.
Role & Responsibilities
- Define and execute integrated media and digital communications strategies that amplify brand storytelling across paid, owned and earned channels.
- Develop annual media plans and campaign roadmaps aligned with product launches, seasonal calendars and commercial objectives.
- Lead media buying and programmatic activation in partnership with agencies and trading desks; optimise spend to meet ROI and brand KPIs.
- Oversee digital content strategy and delivery, ensuring consistency of tone, creative standards and channel-specific best practices.
- Manage cross-functional stakeholder engagement with PR, CRM, e‑commerce, retail and creative teams to ensure cohesive activation.
- Establish measurement frameworks, set KPIs, and provide regular performance reporting and actionable insights to senior leadership.
- Select, brief and govern external agencies and vendors; negotiate scopes, budgets and SLAs.
- Coach and mentor junior team members; promote best practices and continual skills development within the media function.
- Safeguard brand integrity in all media and communications activities and support issue-response/corporate crisis communications when required.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business or a related discipline; advanced degree preferred.
- Proven leadership experience in integrated media, digital communications or media planning at a luxury, premium or FMCG brand.
- Demonstrable experience managing agency relationships, media procurement and multi-market activations.
- Strong analytical competency with experience defining measurement frameworks and translating data into strategic decisions.
- Track record of delivering ROI-driven campaigns across paid, owned and earned channels.
Skills
Experience
Approximately 7–10 years of progressive experience in media, digital communications or integrated marketing, with a significant portion spent on brand-led campaigns and agency management. Experience within luxury or premium brands and multi-market activations is strongly preferred.
Education
Bachelor’s degree in Marketing, Communications, Business or related field; Master’s degree or equivalent professional qualifications preferred.
Workplace
This position is based in Shanghai, Shanghai, China. Cerulean lists 414 open roles in Shanghai, including 17 posted recently. The broader Shanghai area accounts for 440 active listings on Cerulean, 18 of which are new. In China as a whole, Cerulean currently features 1.773 open positions, with 30 posted this week.
Culture
Chanel fosters a disciplined yet creative environment that values craftsmanship, discretion and excellence. The workplace emphasizes collaborative, cross‑discipline partnerships and rigorous standards while encouraging creative leadership and a long-term view of brand stewardship.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.