Chanel Senior Integrated Media and Digital Communication Strategy Manager
- Employment
- Full-Time
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 10, 2026
About Chanel
Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.
Chanel Shanghai: Senior Integrated Media and Digital Communication Strategy Manager (15+ years media experience)
Role & Responsibilities
- Lead the development and execution of integrated media strategy across all touchpoints and platforms, ensuring alignment with brand and business objectives
- Drive consumer testing and learning initiatives to identify optimal engagement levers that support brand ambitions
- Collaborate with PR, marketing, and business teams as a strategic partner, functioning as a key contributor to integrated marketing communications
- Monitor and analyze evolving media market trends, evaluating their implications for the luxury house
- Test and implement innovative media approaches to enhance efficiency and effectiveness across the portfolio
- Manage stakeholder relationships with internal marketing divisions, global media teams, and external media partners and agencies
- Develop media planning strategies for multiple product lines and brands across paid, owned, and earned channels
Qualifications
- 15+ years of media industry experience, with specialization in strategic media planning, audience insights, and analytics
- Proven expertise in audience and media planning across 360 touchpoints, omnichannel platforms, and digital ecosystems
- Demonstrated experience in luxury brand media strategy
- Strong background in either agency-side account leadership managing multiple brands or in-house strategic media planning for multiple product lines
- Excellent analytical, organizational, and communication capabilities
- Proficiency in both written and spoken Chinese and English
Skills
Experience
15+ years in media industry experience with strong background in strategic media planning and insights analytics. Agency-side experience as an account or strategy lead managing multiple brands, or in-house experience with strategic media planning for multiple product lines, is highly preferred. Mandatory working experience in Mainland China with demonstrated expertise in the luxury sector.
Education
Not specified
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Head of Integrated Media Strategy», «Senior Media Planning and Strategy Lead», «Integrated Communications Strategy Director», «Senior Digital Media Strategist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.