- Location
- New York City New York USA
- Employment
- Full-Time
- Seniority
- Director
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Oct 23, 2026
About Chanel
Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.
CHANEL seeks a Senior Group Director to lead paid media strategy, operations, planning and performance for its Watches and Fine Jewelry Division and Arts and Culture initiatives, while partnering across Brand Communications, PR, Digital and other functions. The role oversees budget and agency management, analytics, cross-divisional thought leadership, stakeholder relationships and team development; it requires a minimum 12 years of media management experience and a four-year undergraduate degree. Partially remote, with at least three in-person office days each week.
Role & Responsibilities
- Lead the strategy and daily operations of paid media for the Watches and Fine Jewelry Division and Arts and Culture initiatives, aligning communications to support performance and protect long-term brand image.
- Guide thought leadership topics and trend analysis, and oversee measurement and reporting to evolve paid media in response to consumer behavior and the changing communications landscape.
- Partner with PR and DCX to identify and optimize synergies across the Paid/Owned/Shared/Earned (POSE) ecosystem and support integrated storytelling across communications touchpoints.
- Develop and execute paid media plans in support of business objectives, collaborating with PR colleagues on an integrated POSE approach.
- Manage the US paid media budget for the Watches and Fine Jewelry Division and Arts and Culture initiatives, including accurate reporting and reconciliation.
- Oversee KPI management, reporting and analytics for media plans; demonstrate impact, assess learnings, identify best practices and track progress toward business goals, integrating findings into POSE orchestration plans and Brand Communications strategies.
- Partner with divisional Brand Communications heads and business stakeholders to identify challenges and surface topics for cross-divisional exploration.
- Interpret Global Corporate media guidelines and provide support and guidance.
- Identify strategic topics; brief, manage and edit agency work for internal distribution; and recommend refinements to local and global media plans in response to the evolving media landscape.
- Collaborate with the Watches and Fine Jewelry Division, Global Arts and Culture, Watches and Fine Jewelry Media, divisional Brand Communications counterparts, media agencies, PR and Events, Digital (DCX), Legal, People and Organization, and Finance.
- Develop and maintain relationships with publishing leads at established and emerging industry partners.
- Lead and develop the team, partnering with Brand Communications colleagues and People and Organization to support an employee-centered workplace, corporate culture, talent development and retention.
- Foster curiosity about the broader media landscape, luxury retail and corporate communications, and identify relevant opportunities for innovation at CHANEL.
Qualifications
- Deep understanding of media, digital marketing, emerging consumer behavior trends and the evolving media landscape.
- Demonstrated expertise in media agency management.
- Leadership experience developing high-caliber talent and influencing workplace culture and processes.
- Intellectual curiosity about media and consumer behavior.
- Ability to multitask and thrive in a fast-paced environment, adjusting priorities to business needs.
- Excellent verbal and written communication skills.
- Experience crafting and delivering clear, effective presentations.
- Excellent financial, analytical and organizational skills.
- Passion for style, particularly fine jewelry and watches, luxury and culture trends, and a strong affinity for the brand’s values and aesthetic.
- Collaborative approach and experience building strong working relationships and partnering with cross-functional teams.
- Proactive, driven and able to work independently while challenging the status quo.
- Critical thinking and the ability to express opinions judiciously in low- and high-pressure settings.
- Experience across a broad range of media channels, including TV/video, streaming, outdoor, print, display, mobile, audio, social and search.
- Minimum 12 years of media management experience, ideally with luxury and/or best-in-class brands; experience in culture, social issues or charitable organizations is a plus.
- Four-year undergraduate degree.
- Fluency in Excel and PowerPoint.
Skills
Experience
Minimum 12 years of media management experience, ideally with luxury and/or best-in-class brands.
Education
Four-year undergraduate degree.
Workplace
This position is based in New York City, New York, USA.
Explore jobs in the USA.
Benefits
Wellbeing resources, including dedicated paid time off for wellbeing, a two-week August office closure and a wellbeing fund; family and caregiving benefits, including parental leave, fertility support, MilkStork and Care.com membership; paid vacation, holiday, sick and volunteer days; 401(k) and other incentives; medical, dental and vision coverage, MDLIVE virtual care, One Medical, flexible spending accounts for healthcare and dependent care, a health savings account and an employee assistance program; life insurance, accidental death and dismemberment coverage, short- and long-term disability, Health Advocate, international business travel accident and medical coverage, and commuter transit and parking. Employees may take annual time off to volunteer through CHANEL Community, and CHANEL matches employee donations to select charitable organizations.
Culture
Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Group Director of Watches and Fine Jewelry Media», «Senior Group Director of Brand Media», «Senior Group Director of Media Strategy», «Senior Group Director of Media Communications», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.
