- Location
- Ho Chi Minh City Ho Chi Minh Vietnam
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 27, 2026
About Chanel
Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.
Chanel seeks a Senior Fashion Advisor to deliver tailored luxury client experiences, build lasting client relationships, drive sales and support boutique operations. The role also coaches Fashion Advisors and acts as shift leader when management is absent.
Role & Responsibilities
- Represent Chanel’s image through professional grooming and etiquette, attentive verbal and non-verbal communication, and daily embodiment of the Brand’s messages, values and culture.
- Maintain boutique displays in line with visual merchandising guidelines and briefs, participating in window changes on a rotational basis when applicable.
- Keep the boutique environment in optimal condition, including cleanliness and tidiness across front- and back-of-house areas.
- Deliver heartfelt, flexible and tailored service that meets customer needs and reflects the boutique’s client-service values.
- Contribute to boutique customer satisfaction, sales and performance through a long-term, team-oriented and brand-focused approach.
- Deliver high standards of after-sales service, accurately capture customer data and follow up promptly.
- Build an understanding of each client’s style to provide relevant recommendations, introduce new ways to style basics and share basic styling tips.
- Develop and manage a client portfolio with support from the CEM in-charge or direct manager; follow up with assigned clients and build long-term relationships.
- Identify and engage prospective clients, capture accurate and qualitative client data, and share client feedback, needs, expectations, experiences and trends with boutique leadership.
- Promote a client-centric mindset, teamwork within and across boutiques, and support the onboarding and integration of new hires.
- Contribute to Watch and Fine Jewelry (WFJ) performance in Fashion and, where applicable, collaborate with WFJ teams to convert Fashion clients to WFJ clients.
- Maintain in-depth knowledge of collections and merchandise available or arriving at the boutique; follow Standard Operational Procedures and company guidelines to prevent stock loss, pilferage or damage.
- Complete paperwork promptly and accurately.
- Inspire and motivate the team to uphold and exceed brand standards, lead by example in sales performance and KPIs, observe sales-floor activity, give constructive feedback, and collaborate with management to support buys and store operations.
- Champion change and continuous improvement with a proactive, positive mindset.
- Act as shift leader when management is absent, checking visual merchandising, managing staff attendance, handling customer complaints and overseeing store opening and closing procedures.
- Coach and support Fashion Advisors in selling techniques and customer-service excellence.
Qualifications
- 5–7 years of experience as a Fashion Advisor or Client Advisor; luxury retail experience is preferred.
- Excellent communication and client relationship-building skills.
- Strong quantitative and qualitative analytical background.
- Strong, engaging communication; strategic thinking; curiosity and a commitment to continuous learning.
- Professional grooming and refinement; eagerness to work in luxury retail; passion for luxury and fashion; understanding of and engagement with Brand direction and values.
- Strong customer-service orientation and a warm, friendly, positive and pleasant manner.
- Good social skills for internal and external interactions.
- Good product and collection knowledge; basic objection-handling skills; ability to understand and anticipate customer needs.
- Interpersonal skills, flexibility and adaptability; basic understanding of CEM.
- Team spirit, collaboration, communication skills and open-mindedness.
- Refined and engaging selling skills, retail intelligence, understanding of boutique SOPs, and ability to explain product trends.
- Openness to learning and ability to remain receptive in the face of adversity; responsibility, ownership and self-management.
Skills
Experience
5–7 years as a Fashion Advisor or Client Advisor; luxury retail experience preferred.
Workplace
The role is situated in Ho Chi Minh City, Ho Chi Minh, Vietnam.
Explore jobs in Vietnam.
Culture
Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Client Advisor», «Senior Fashion Consultant», «Senior Sales Advisor», «Senior Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.
