Chanel Senior CRM Executive
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Jul 10, 2026
About Chanel
Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.
Chanel seeks Senior CRM Executive in Ho Chi Minh City to lead fragrance and beauty client engagement strategy, campaign management, and retail execution.
Role & Responsibilities
- Partner with cross-functional teams to shape and execute the Vietnam CRM strategy, focusing on client base growth, engagement deepening, and loyalty cultivation
- Develop and deploy client engagement models leveraging data-driven insights to deliver tailored content via optimal channels at critical moments
- Lead innovative CRM initiatives including digital engagement platforms, refined audience targeting, and personalized client journey experiences
- Safeguard local client database accuracy through robust data collection and meaningful segmentation in alignment with regional and global guidelines
- Ensure compliance with local data privacy legislation and maintain highest standards of brand and operational integrity
- Orchestrate all phases of CRM campaign activity from development through execution, optimization, and performance review
- Implement systematic campaign measurement and analysis methodologies to embed learnings into future initiatives
- Lead integration and sustained adoption of clienteling best practices and digital tools across retail teams
- Design and operationalize actionable clienteling strategies driving recruitment, retention, and advocacy among targeted segments
- Equip retail teams with resources, training, and standards to deliver individualized client journeys
- Develop and execute impactful client-focused activations boosting boutique traffic, engagement, and conversion aligned with brand moments
- Contribute to planning and seamless execution of CRM-driven events nurturing long-term relationships and community
- Oversee client feedback, translating insights into targeted actions for retail and learning & development teams
- Act as primary escalation point for client care, resolving issues promptly and championing service recovery culture
Qualifications
- Minimum 3 years' experience in a similar CRM or client relationship management role
- Understanding of retail operations, ideally within luxury beauty or premium retail sector
- Strong collaborative skills and ability to manage diverse stakeholder groups
- High attention to detail with proactive problem-solving orientation and client-centric mindset
- Excellent written and verbal communication abilities
Skills
Experience
Minimum 3 years of professional experience in CRM, client relationship management, or similar roles, preferably in luxury beauty or premium retail environments. Demonstrated success working in fast-paced, dynamic, cross-functional teams with proven ability to drive client-centric initiatives and deliver measurable business results.
Education
Not specified
Workplace
The role is situated in Ho Chi Minh City, Ho Chi Minh, Vietnam.
Culture
Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Relationship Manager», «Senior Client Engagement Specialist», «CRM Strategy Lead», «Client Loyalty Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.