Chanel Senior CRM Executive
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 10, 2026
About Chanel
Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.
Chanel seeks an experienced Senior CRM Executive in Ho Chi Minh City to lead customer relationship strategies and drive client engagement in luxury retail.
Role & Responsibilities
- Develop and execute comprehensive CRM strategies to enhance client engagement and retention across all Chanel touchpoints
- Manage and optimize the CRM platform and database, ensuring data integrity and segmentation accuracy for targeted marketing campaigns
- Lead clienteling initiatives to deliver personalized luxury brand experiences and build lasting relationships with high-value clientele
- Collaborate with retail, digital, and marketing teams to align customer experience strategies and drive omnichannel engagement
- Monitor CRM performance metrics and KPIs, providing actionable insights to improve customer lifetime value and conversion rates
- Train and mentor CRM team members on best practices, tools, and client management protocols
Qualifications
- Proven track record of success in senior CRM or customer relationship management roles within luxury retail or high-end consumer goods
- Advanced proficiency with CRM platforms and marketing automation tools
- Strong analytical skills with demonstrated ability to derive insights from customer data and translate them into business strategy
- Excellent communication and stakeholder management capabilities, with ability to influence cross-functional teams
- Understanding of luxury brand values and the psychology of high-net-worth clientele
Skills
Experience
Minimum 7–8 years of progressive experience in CRM, customer relationship management, or clienteling roles, with at least 3 years in a senior or leadership capacity. Demonstrated success managing CRM initiatives in luxury retail, fashion, or comparable high-end sectors.
Education
Bachelor's degree in Business Administration, Marketing, Commerce, or related field. Advanced certifications in CRM management or customer analytics are advantageous.
Workplace
The role is situated in Ho Chi Minh City, Ho Chi Minh, Vietnam.
Culture
Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Relationship Manager», «Senior Clienteling Specialist», «VIP Client Engagement Lead», «Customer Relationship Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.