Chanel Retail Marketing Lead

About Chanel

Chanel is an independent French luxury house renowned for haute couture, ready-to-wear, leather goods, accessories, fragrance and beauty. The maison operates a global network of boutiques and combines deep heritage with contemporary creativity, maintaining rigorous standards of craftsmanship and brand expression across retail, marketing and product divisions.

Role & Responsibilities

• Define and execute in‑store and local retail marketing strategies and campaign activations for Chanel boutiques in Macau, aligned with global and regional brand plans.
• Plan, deliver and optimise retail events, product launches and customer experiences, coordinating closely with boutique managers, visual merchandising and clienteling teams.
• Manage local marketing calendar, budgets and vendor/agency relationships to ensure timely delivery and high-quality execution of campaigns and activations.
• Translate global marketing assets into locally relevant communications and merchandising, ensuring strict adherence to Chanel brand guidelines and visual standards.
• Analyse retail KPIs and campaign performance (traffic, conversion, average transaction value, CRM metrics) and produce actionable insights and reports for regional stakeholders.
• Lead, coach and coordinate any local marketing resources or cross-functional project teams to drive execution and continuous improvement.
• Serve as the primary liaison between regional/global marketing, store operations and external partners to ensure seamless operational delivery.

Qualifications

• Proven track record in retail marketing within luxury fashion or beauty, with demonstrated success running boutique activations and local campaigns.
• Strong leadership and stakeholder management skills; ability to coordinate cross-functional teams and external agencies.
• Commercially minded with experience managing marketing budgets and measuring campaign ROI against retail KPIs.
• Excellent organisational skills with a capacity to manage multiple projects and tight timelines while maintaining brand standards.
• High level of written and verbal communication, presentation and reporting skills.

Experience

Minimum of 5 years' experience in marketing with at least 2 years in a retail or boutique-focused role in the luxury sector, including responsibility for local campaign execution and cross-functional coordination.

Education

Bachelor’s degree in Marketing, Business, Communications or a related discipline, or equivalent professional experience.

Workplace

Culture

Chanel cultivates a culture that balances heritage and innovation, where rigorous craftsmanship and meticulous attention to detail meet contemporary creative expression. Teams operate with high standards, collaborative cross‑functional engagement and a focus on delivering elevated client experiences in every boutique.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.