Chanel PR Executive — Content Orchestration & VIP Activation
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 6, 2026
About Chanel
Chanel is an independent, privately held maison renowned for haute couture, ready-to-wear, leather goods, fragrances and beauty. As an employer, Chanel combines artisanal craftsmanship with global commercial reach, operating regional teams and boutiques that deliver a discreet, high-touch luxury experience.
Chanel in Bangkok seeks a PR Executive — Content Orchestration & VIP Activation to oversee local PR, content alignment and VIP events.
Role & Responsibilities
- Plan, coordinate and execute local PR and content initiatives to ensure consistent brand storytelling across earned, owned and partnered channels.
- Lead VIP activation strategy and deliver high-profile events, private viewings and bespoke client experiences from concept through on-site execution and post-event follow-up.
- Act as the primary local liaison with regional/global communications, marketing, boutiques and external agencies to align calendars, messaging and creative assets.
- Develop and distribute press materials, talking points, guest lists and bespoke invitations; prepare briefing packs for spokespeople and talent.
- Manage media relations and cultivate relationships with lifestyle, fashion and luxury trade press, influencers and key opinion leaders.
- Coordinate production logistics, vendors and suppliers; oversee budgets, timelines and operational requirements for activations and press events.
- Monitor and analyse PR performance and event KPIs; deliver post-activity reports, media coverage summaries and recommendations for optimisation.
- Ensure strict adherence to brand guidelines, confidentiality and the high standards of client service expected of a luxury maison.
Qualifications
- Bachelor’s degree or equivalent in communications, public relations, marketing or a related discipline.
- 3–5 years of PR experience, ideally within luxury fashion, beauty or high-end lifestyle brands.
- Proven track record of delivering VIP activations, press events and coordinated content campaigns.
- Excellent written and verbal communication skills with meticulous attention to brand tone and messaging.
- Strong organisational skills and the ability to manage multiple stakeholders in fast-paced environments.
- High level of discretion, cultural sensitivity and polished client-facing demeanour.
Skills
Experience
A mid-level communications professional with approximately 3–5 years’ experience in public relations for luxury fashion, beauty or high-end lifestyle brands, including hands-on delivery of VIP events and media-facing activations.
Education
Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
Workplace
The successful candidate will be located in Bangkok, Bangkok, Thailand.
Culture
Chanel cultivates a culture of creative excellence and meticulous attention to detail, where craftsmanship and discretion are paramount. Teams operate with high professional standards, close cross-functional collaboration and a client-centric approach common to global luxury maisons.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Public Relations Executive», «PR & VIP Activation Specialist», «Brand Communications Executive», «Content & Events Coordinator», «Luxury PR Officer», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.