Chanel Marketing Manager, Fragrance
- Seniority
- Manager
- Posted
- Apr 22, 2026
About Chanel
Chanel is an independent, family-owned global luxury house renowned for haute couture, ready-to-wear, accessories and prestige fragrances. The brand is recognised for exacting standards in craftsmanship, a strong maison heritage and an integrated global organisation that combines creative independence with rigorous commercial execution.
Chanel is hiring a Marketing Manager, Fragrance in Hong Kong to lead fragrance launches, campaigns and retail activations for the brand.
Role & Responsibilities
- Define and implement the local fragrance brand strategy and annual marketing plan for Hong Kong, aligned with regional and global directives.
- Plan, coordinate and execute product launches, seasonal campaigns and point-of-sale activations across retail, travel retail and digital channels.
- Manage marketing budgets and calendars; optimise spend to maximise brand equity and commercial ROI.
- Brief, select and oversee external agencies and production partners (creative, media, PR, events) to deliver integrated campaigns on brief, on time and on brand.
- Collaborate with regional/global marketing, retail, merchandising, sales and PR teams to ensure coherent omni-channel execution and inventory availability.
- Monitor market performance and consumer insights; produce KPI reports and recommendations to refine strategy and improve sell-through.
- Lead local partnerships, events and experiential initiatives to elevate brand presence and client engagement.
- Ensure all communications and activations comply with brand guidelines, local regulations and Chanel’s quality standards.
Qualifications
- Proven track record in beauty or luxury goods marketing, ideally with specific experience in fragrance.
- Demonstrable experience leading product launches and integrated marketing campaigns across retail and digital channels.
- Experience managing marketing budgets, agency relationships and cross-functional stakeholders.
- Strong analytical capability with experience translating market and sales data into actionable marketing plans.
- Excellent communication and presentation skills; ability to influence senior stakeholders and external partners.
- Ability to operate in a fast-paced, highly structured luxury environment while maintaining creative rigour.
Skills
Experience
Minimum 5 years of progressive marketing experience within the beauty or luxury sector, with direct responsibility for fragrance or personal-care brand initiatives and proven success in product launches and retail activations.
Education
Bachelor’s degree in Marketing, Business, Communications or a related discipline; MBA or postgraduate qualification preferred.
Workplace
The role is situated in Hong Kong, Hong Kong, China.
Culture
Chanel combines maison heritage with contemporary entrepreneurial energy; teams operate to the highest creative and quality standards while collaborating closely across markets. The workplace emphasises discretion, craftsmanship, and relentless focus on brand integrity and client experience.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Fragrance Brand Manager», «Perfume Marketing Manager», «Luxury Fragrance Marketing Lead», «Brand Marketing Manager — Fragrances», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.