Chanel Marketing Manager, Fragrance

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Location
Hong KongHong KongChina
Seniority
Manager
Posted
Mar 16, 2026

About Chanel

Chanel is an independent, privately held French maison renowned for haute couture, accessories, beauty and fragrances. The brand combines heritage craftsmanship with contemporary luxury, operating worldwide through a network of owned boutiques, selective retail partners and global marketing platforms. As an employer, Chanel emphasises creative excellence, meticulous attention to detail and long-term development of talent across retail, product and marketing disciplines.

Chanel is hiring a Marketing Manager, Fragrance in Hong Kong to lead local fragrance campaigns, launches and retail activations.

Role & Responsibilities

  • Define and execute the local marketing strategy for fragrance in Hong Kong aligned with regional and global brand objectives.
  • Develop integrated campaign plans (above- and below-the-line) encompassing PR, digital, social, influencer, CRM and retail activations.
  • Lead product launch planning and execution, including briefing and managing external creative and media agencies.
  • Coordinate cross-functionally with regional marketing, retail, sales, visual merchandising and supply chain to ensure seamless commercial execution.
  • Manage marketing budgets, track spend and measure campaign ROI and KPIs to optimise performance.
  • Adapt global creative and brand guidelines for the local market while safeguarding brand integrity and regulatory compliance.
  • Build and maintain strong relationships with trade partners, media, influencers and retail teams to drive brand visibility and sell-through.
  • Produce timely performance reports and market insights to inform regional strategy and product planning.

Qualifications

  • Bachelor’s degree in Marketing, Business, Communications or related field; advanced degree (MBA or master’s) preferred.
  • Minimum of 5 years’ experience in marketing within luxury beauty or fragrance, ideally with responsibility for launches and integrated campaigns.
  • Proven experience working with creative, media and digital agencies and managing marketing budgets.
  • Deep understanding of the Hong Kong and Greater China luxury beauty market, consumer behaviours and retail landscape.
  • Strong analytical capability with experience using campaign metrics to drive decisions; excellent project and stakeholder management skills.

Skills

Integrated marketing Trade marketing & retail activation Digital & social media strategy CRM & e-mail marketing Agency briefing and management Budget management and ROI analysis Campaign performance measurement and reporting Stakeholder management and cross‑functional coordination

Experience

At least 5 years of progressively responsible marketing experience within luxury beauty or fragrance, with demonstrable success in product launches, integrated campaigns and commercial performance in the Hong Kong/Greater China market.

Education

Bachelor’s degree in Marketing, Business, Communications or related discipline; MBA or master’s preferred.

Workplace

The role is situated in Hong Kong, Hong Kong, China.

Culture

Chanel cultivates a culture of creative excellence, discretion and craft-led innovation. Employees operate within high standards of quality and brand stewardship, collaborating across global teams to translate heritage into contemporary luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Fragrance Brand Manager», «Brand Marketing Manager — Fragrance», «Product Marketing Manager, Fragrance», «Marketing Lead — Fragrance», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.