Chanel Marketing Executive

About Chanel

Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.

Role & Responsibilities

• Develop and implement channel-specific activations aligned with Brand and Marketing strategies to drive business growth.
• Collaborate with Marketing and Visual Merchandising to optimize in-store visibility, retail performance, and market capture.
• Partner with Retail and Client teams to enhance client engagement and brand experience at retail touchpoints.
• Build and nurture strategic relationships with retailer and channel partners, developing partner-centric marketing strategies and co-branded initiatives.
• Provide channel partners with marketing materials, training, and campaign support.
• Plan and execute client-facing events, including pop-ups, podiums, workshops, in-store events, sponsorships, and sampling.
• Deliver brand experiences that reinforce brand awareness and desirability.
• Assess activation effectiveness and capture client insights to inform future initiatives.
• Lead channel and activation campaigns end to end, ensuring consistent brand messaging and client engagement across platforms.
• Oversee content and website management to align campaign messages, visuals, and brand standards across digital touchpoints.
• Monitor and analyze campaign and website performance, optimizing for ROI and client experience.
• Monitor industry trends, competitor activity, and emerging best practices; use insights to drive differentiation and support strategic decisions.
• Manage budgets for channel marketing and activation and event projects, maximizing impact and cost-effectiveness.
• Lead the design and execution of online and offline channel activations that deliver exceptional client experiences, align with Brand and Marketing objectives, and drive measurable business results.
• Plan and deliver brand activations and client-facing events, developing business cases and engagement plans to enhance Brand Desirability, accelerate Client Acquisition, and maximize Retail Traffic and Conversion.
• Oversee the full lifecycle of events and activations, from planning and execution through post-event analytics, using data-driven insights to refine strategy and improve effectiveness and efficiency.
• Identify opportunities to deepen client engagement and elevate the brand experience at every retail touchpoint.
• Partner with Brand Marketing, Visual Merchandising, Retail, CRM, and Communications teams to deliver integrated activation programs and seamless client journeys.
• Shape and support the annual marketing plan, ensuring activation strategies advance business priorities and deliver tangible impact.
• Align E-Business and omnichannel marketing initiatives to create a unified brand presence and maximize opportunities across digital and physical platforms.

Qualifications

• Degree in Marketing, Trade Marketing, or Business Administration.
• Mature and responsible, with an open mind, a willingness to listen, curiosity about trends and needs, and strong interpersonal skills.
• Ownership and entrepreneurial ability to manage and coordinate activities within the functional unit, across organizational teams, and with suppliers, trade partners, and contractors.
• Management and leadership ability to inspire, involve, and mentor subordinates and working groups; generate ideas, collaborate, build consensus, and coordinate with internal and overseas functions.
• Highly analytical, with strong attention to detail and accuracy, commercial acumen, business understanding, and the ability to recommend improvements that grow the business and enhance brand image.
• Strong project management and stakeholder management skills, with the ability to organize complex tasks.
• Strong verbal and written communication skills, including facilitation and presentations; Vietnamese and English.
• Numerical skills and the ability to control and analyze numerical data effectively.
• Retail management experience is a plus.
• Successful experience in the cosmetics industry is preferred.

Skills

Experience

3 to 5 years in Marketing and Event with a retail organization.

Education

Degree in Marketing, Trade Marketing, or Business Administration.

Culture

Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.