Chanel Marketing Automation Product Manager

About Chanel

Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.

Role & Responsibilities

• Own the Imagino Marketing Automation platform as the primary business contact across Digital Europe.
• Ensure platform capabilities, processes and ways of working enable Campaign Managers to deliver scalable, high-quality, client-relevant campaigns and journeys.
• Define and maintain functional standards for campaign and journey configuration, testing, documentation, naming conventions, reusable components, business roles and access requirements.
• Maintain a view of business needs, platform capabilities, functional dependencies, risks and improvement opportunities, and translate them into actionable priorities.
• Define the Marketing Automation product vision and translate CRM and client experience ambitions into a 12–18-month capability roadmap.
• Own and maintain the product roadmap and backlog, aligning them with CRM strategy, business priorities and client experience objectives.
• Gather, challenge, assess and prioritise needs from Campaign Managers, Client Experience and Marketing teams, considering client value, business impact, strategic alignment and delivery feasibility.
• Lead prioritisation recommendations, navigate cross-division trade-offs and escalate major decisions to the Client Engagement Director, Europe, when required.
• Translate business requirements into functional specifications, user stories, acceptance criteria and delivery briefs for Tech teams and external partners.
• Coordinate end-to-end delivery with Platform Tech and stakeholders, from scoping and planning through testing, user acceptance testing, deployment and post-launch follow-up.
• Represent business needs, user feedback and platform priorities in discussions with Imagino and external partners, in coordination with Platform Tech.
• Define and promote campaign and client journey quality standards aligned with client experience principles, operational best practices, and applicable privacy, consent and preference-management requirements.
• Support Campaign Managers in designing and implementing campaigns, segments, automations and personalised client journeys.
• Provide functional expertise on platform capabilities, client data, targeting logic, journey orchestration, testing and campaign activation.
• Help teams identify effective, scalable ways to translate business objectives into automated CRM use cases.
• Partner with Campaign Managers to resolve complex execution issues and identify optimisation opportunities.
• Identify recurring operational issues and pain points across Marketing Automation processes, campaigns and journeys, and assess their impact on the business and client experience.
• Partner with Platform Tech and relevant teams on root-cause analysis, prioritisation and follow-up of corrective and preventive actions.
• Simplify processes, improve time-to-market and strengthen Campaign Manager autonomy through self-service resources, standardised processes, templates and documentation.
• Drive continuous improvement in Marketing Automation ways of working.
• Align business users and technical teams around priorities, requirements, constraints and delivery timelines.
• Communicate regularly on roadmap progress, delivery status, risks and dependencies.
• Work closely with CRM Campaign Management, Client Experience, Data and Tech teams to ensure Marketing Automation capabilities support business objectives and internal requirements.
• Deliver onboarding, training and ongoing functional guidance to Campaign Managers and relevant stakeholders.
• Build an engaged internal platform user community, encouraging knowledge sharing and consistent adoption of best practices.

Qualifications

• Bachelor’s degree in Marketing, Digital, Business, Information Systems or a related field; a Master’s degree is an advantage.
• Approximately 6 to 8 years of experience in Marketing Automation, CRM, digital product management or a related role.
• Hands-on experience with a Marketing Automation platform; Imagino experience is a strong advantage.
• Experience managing a roadmap and backlog, assessing competing needs and making prioritisation recommendations.
• Ability to influence senior stakeholders and build alignment without direct hierarchical authority.
• Experience working with IT and Data teams; exposure to Privacy or Legal topics is appreciated.
• Experience in CRM campaign management, client journey orchestration, segmentation and multi-channel activation.
• Strong product vision, prioritisation and decision-making skills.
• Excellent written and verbal communication skills, with the ability to make complex topics clear to diverse audiences.
• Strong problem-solving skills, attention to detail and a continuous-improvement mindset.
• Professional fluency in English and French.

Skills

Experience

Approximately 6 to 8 years in Marketing Automation, CRM, digital product management or a related role.

Education

Bachelor’s degree in Marketing, Digital, Business, Information Systems or a related field; a Master’s degree is an advantage.

Culture

Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.