Chanel Manager, Integrated Marketing & Innovation

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Seniority Manager
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Chanel is hiring a Manager, Integrated Marketing & Innovation in New York to lead omnichannel marketing and innovation initiatives.

Overview

Chanel is an independent, privately held Maison renowned for its haute couture, ready-to-wear, accessories, fragrance and beauty divisions. The brand is defined by an emphasis on craftsmanship, creative direction and timeless luxury, with global operations spanning flagship boutiques, digital platforms and selective wholesale partnerships.

Role & Responsibilities

  • Define and execute integrated, omnichannel marketing programmes that align product, digital, retail and experiential touchpoints.
  • Lead innovation initiatives and pilot programs to test new formats, channels, and consumer experiences; develop roadmaps for scaled rollouts.
  • Translate consumer insight and trend analysis into strategic briefs, creative direction and measurable campaign objectives.
  • Manage cross-functional collaboration with product, retail, digital, CRM, PR and external agencies to ensure coherent execution and timing.
  • Establish KPIs and measurement frameworks; analyse campaign performance and present ROI-driven recommendations to senior stakeholders.
  • Own project plans, vendor selection and budget tracking for assigned initiatives, ensuring delivery on scope, timeline and quality.
  • Cultivate strategic partnerships and evaluate new technologies or platforms that enhance brand desirability and commercial performance.

Qualifications

  • Bachelor’s degree in Marketing, Business, Communications or related field; MBA or advanced degree preferred.
  • Deep understanding of luxury and premium consumer behaviour, with an ability to translate insight into actionable marketing strategies.
  • Proven ability to lead cross-functional teams and manage multiple, simultaneous projects with complex stakeholder environments.
  • Strong analytical mindset with experience setting KPIs, interpreting data and optimising campaigns based on results.
  • Excellent written and verbal communication skills with a track record of presenting to senior leadership and external partners.

Skills

Integrated marketing strategy Innovation roadmap development Consumer insight translation Cross-functional leadership Project and budget management Performance measurement and ROI analysis Partnership and vendor management Stakeholder presentation and influence

Experience

Typically 5+ years of progressive experience in integrated marketing, innovation or product marketing roles, preferably within luxury, premium consumer goods, beauty or fashion. Demonstrated experience launching pilots, managing omnichannel campaigns and driving measurable commercial outcomes.

Education

Bachelor’s degree in Marketing, Business, Communications or related discipline; advanced degree (MBA) preferred.

Workplace

This position is based in New York, New York, USA. Cerulean lists 498 open roles in New York, including 19 posted recently. The broader New York area accounts for 610 active listings on Cerulean, 21 of which are new. In USA as a whole, Cerulean currently features 2.262 open positions, with 71 posted this week.

Culture

Chanel combines a deep respect for heritage and craftsmanship with a forward-looking approach to creativity and design. The workplace prizes discretion, excellence and entrepreneurial initiative, offering collaborative, cross-disciplinary teams that balance respect for tradition with strategic modernisation.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.