Chanel Head of Visual Merchandising — Fashion
- Seniority
- Director
- Posted
- Mar 16, 2026
About Chanel
Chanel is an independent French luxury house renowned for its haute couture, ready-to-wear, accessories, fragrance and beauty businesses. The company places premium value on artisanal savoir‑faire, creative leadership and heritage craftsmanship, operating a global retail network of boutiques and flagships while maintaining a culture of discretion and high standards.
Chanel — Head of Visual Merchandising (Fashion) in Shanghai. Lead regional VM strategy, creative direction and team leadership across boutiques and flagships.
Role & Responsibilities
- Define and execute the regional visual merchandising strategy for fashion collections, ensuring cohesion with global brand campaigns and seasonal directives.
- Conceptualize and approve window schemes, in‑store displays and shopfloor directives from concept through installation and maintenance.
- Lead, mentor and develop the local VM team; set standards, provide training and review store compliance with visual guidelines.
- Collaborate closely with Retail, Store Design, Marketing and Buying to align merchandising concepts, product adjacencies and campaign roll‑outs.
- Manage budgets, production timelines and relationships with display vendors, set builders and prop suppliers.
- Drive visual performance metrics and store audits; propose corrective actions to optimise conversion, dwell time and presentation quality.
- Travel regularly to flagships and boutiques to supervise installations, ensure fidelity to creative intent and adapt concepts to local store formats.
Qualifications
- Proven leadership in visual merchandising within luxury fashion (senior/regional remit).
- Strong aesthetic sensibility with deep understanding of luxury presentation and high‑end retail standards.
- Excellent stakeholder management and communication skills across cross‑functional teams.
- Proven ability to manage budgets, timelines and third‑party suppliers.
- Fluent written and verbal presentation skills appropriate for senior external and internal engagements.
Skills
Experience
Typically requires 8+ years of progressive visual merchandising experience within luxury fashion, including several years in a leadership or regional role responsible for multi‑unit execution and team management.
Education
Bachelor's degree in Fashion, Visual Merchandising, Interior Design or related field, or equivalent professional experience.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Chanel combines rigorous respect for heritage craftsmanship with a demanding creative ambition, encouraging employees to deliver exacting standards of quality and presentation. The workplace values discretion, collaborative cross‑discipline partnership and deep expertise in luxury retail execution.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Visual Merchandising Director», «Head of VM and Store Presentation», «Lead Visual Merchandiser — Fashion», «Retail Visual Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.