Chanel Head of International Media — Watches & Jewelry

About Chanel

Chanel is an independent French luxury maison renowned for haute couture, ready-to-wear, leather goods, fragrances, watches and high jewelry. The house combines heritage craftsmanship with rigorous brand stewardship and global commercial reach, offering a creative, fast-paced environment where strategic communications and impeccable aesthetic standards are paramount.

Role & Responsibilities

• Define and deploy the global media strategy for the Watches & Fine Jewelry division, ensuring alignment with brand positioning and product launches.
• Lead media planning and buying across all channels (digital, print, OOH, broadcast, partnerships), optimising for reach, quality and return on investment.
• Coordinate and brief external media agencies and internal stakeholders; oversee procurement, contractual terms and performance delivery.
• Manage the global media budget, perform forecasting and ensure efficient allocation across markets and campaigns.
• Develop KPIs, measurement frameworks and post-campaign analysis to inform continuous optimisation and senior reporting.
• Partner closely with regional markets, product, creative and PR teams to ensure cohesive campaign execution and local adaptation.
• Oversee media governance and brand safety protocols, ensuring compliance with legal and regulatory requirements in each market.
• Coach and mentor a cross-functional media team or agency leads; foster best practices and capability-building within the organisation.

Qualifications

• Proven track record in senior media leadership roles, ideally within luxury goods, watches or high jewelry.
• Extensive experience managing global or multi-market media strategies and agency partnerships.
• Demonstrable expertise in digital media (programmatic, social, search) and integrated campaign orchestration.
• Strong financial acumen with experience setting and managing multi-million euro budgets.
• Excellent stakeholder management and cross-cultural communication skills; able to operate at executive level.
• Availability for a fixed-term contract / secondment and willingness to travel internationally as required.

Skills

Experience

Senior-level experience (typically 8+ years) in media, communications or marketing, including multiple years leading global media strategy and managing agencies within luxury goods or comparable premium consumer sectors.

Education

Bachelor's degree in Marketing, Communications, Media or a related field; advanced degree preferred.

Workplace

Culture

Chanel combines a deep respect for artisanal heritage with a modern, strategic approach to brand building. Employees operate in a highly creative, exacting environment that prizes discretion, collaboration and excellence across global markets.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.