Chanel Head of Boutique

Employment
Full-Time
Seniority
Manager
Posted
Jul 17, 2026

About Chanel

Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.

Chanel Head of Boutique position in Bangkok leading luxury retail operations and client excellence.

Role & Responsibilities

  • Lead and mentor boutique team to deliver exceptional client service and sales performance
  • Develop and execute local business strategy to achieve revenue and profitability targets
  • Cultivate and manage relationships with high-net-worth clientele and corporate accounts
  • Oversee visual merchandising, store operations, and inventory management
  • Represent Chanel brand values and ensure compliance with global standards
  • Report on boutique performance metrics and market trends to regional leadership

Qualifications

  • Proven experience in luxury retail management or boutique leadership
  • Demonstrated track record of exceeding sales targets and profitability goals
  • Strong client relationship management and VIP hospitality experience
  • Proficiency in English; Thai language proficiency preferred
  • Knowledge of Chanel brand heritage and luxury market positioning

Skills

Leadership and team management Sales strategy and revenue optimization Client relationship management (CRM) Inventory and operations management Visual merchandising and store design principles Performance analysis and reporting

Experience

7–10 years of progressive experience in luxury retail management, boutique operations, or hotel general management, with at least 3 years in a leadership capacity.

Education

Bachelor's degree in Business Administration, Hospitality Management, or a related field preferred; equivalent professional experience in luxury retail considered.

Workplace

This position is based in Bangkok, Bangkok, Thailand.

Culture

Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Director», «Store Manager», «Boutique Manager», «Retail Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Chanel

Chanel Head of Boutique

Bangkok, Thailand

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