Chanel Group Director, Personalization & UX Research

Employment
Full-Time
Seniority
Director
Compensation
$127,000–180,000/year
Posted
Jul 20, 2026

About Chanel

Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.

Chanel, New York: Group Director, Personalization & UX Research. Lead digital personalization strategy, UX research, and experimentation across luxury retail divisions.

Role & Responsibilities

  • Define and lead Chanel's long-term digital personalization strategy across all three divisions, aligning with business priorities and the broader client experience vision
  • Develop and oversee a strategic roadmap to achieve dynamic personalization, prioritizing initiatives that connect client journeys across channels and deliver measurable business impact
  • Manage large-scale, complex projects in partnership with Tech, Digital, CEM, Data, and Artistic Direction teams
  • Maintain personalization journey frameworks that provide visibility and strategic guidance to cross-functional teams across the organization
  • Identify process, governance, and capability shifts required to accelerate transformation and scale personalization effectively
  • Act as a thought leader and advocate for personalization and experimentation, influencing senior leaders and aligning global and local stakeholders on strategy, priorities, and best practices
  • Lead the US UX Research program, shaping priorities and influencing the testing roadmap and processes within the Global UX Research community
  • Ensure experiments are designed to yield actionable insights that inform digital optimization and enhanced client experience
  • Establish best practices for experimentation design, execution, and measurement across digital and omnichannel touchpoints
  • Build and sustain a community of practice around UX research and experimentation, facilitating weekly US taskforce calls and maintaining relationships with global and regional partners
  • Lead, mentor, and develop a high-performing team of two, including a Manager, Personalization & Experimentation and a Specialist, Personalization & Testing Operations
  • Prioritize initiatives across roadmap projects and business-as-usual activities, maintaining clear focus and ensuring the team is resourced to deliver meaningful impact
  • Oversee resource planning, budgets, and vendor relationships, ensuring efficient allocation to meet strategic goals
  • Champion a culture of collaboration, innovation, and continuous learning within the team and across cross-functional partners

Qualifications

  • Minimum 10 years of relevant experience in digital personalization, experimentation, or UX research with demonstrated success driving personalization and experimentation strategies at scale
  • Strong leadership and people management experience with a track record of building and developing high-performing teams with specialized skill sets
  • Deep expertise in personalization and testing platforms, with hands-on experience managing complex technology ecosystems; familiarity with Monetate is a plus
  • Strategic mindset paired with strong technical fluency, comfortable partnering with Tech teams and guiding complex system evolutions from vision through delivery
  • Proven ability to influence and align diverse stakeholders across global and local organizations, navigating complexity with a well-informed, persuasive point of view
  • Exceptional attention to detail and a rigorous approach to quality, ensuring personalization and experimentation outputs meet the highest standards of accuracy and impact
  • Excellent communication and storytelling skills, with the ability to translate technical concepts and data-led insights into compelling narratives for executive and cross-functional audiences
  • Bachelor's degree or higher, preferred

Skills

Digital personalization strategy UX research and testing Experimentation design and management Monetate Data-driven decision making Omni-channel client journey mapping A/B testing and statistical analysis Technology ecosystem management Cross-functional team leadership Stakeholder management and influence Project management Budget and resource management Machine learning and AI applications Client experience optimization

Experience

Minimum 10 years of relevant experience in digital personalization, experimentation, or UX research with demonstrated success in driving personalization and experimentation strategies at scale. Proven track record of leading high-performing teams with specialized skill sets in personalization, testing, and analytics. Extensive hands-on experience managing complex technology ecosystems and working collaboratively with technical, digital, and data teams.

Education

Bachelor's degree or higher, preferred.

Workplace

The role is situated in New York, New York, USA.

Compensation

The base compensation for this position ranges from USD 127,000 to USD 180,000 per annum.

Benefits

Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund; Family and caregiving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership); Generous paid time off policies including vacation, holiday, sick, and volunteer days; 401(k) and other incentives; Robust healthcare offerings including medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program; Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking.

Culture

Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Director of Digital Personalization Strategy», «Head of Customer Experience Research & Testing», «Senior Director, Client Personalization & Experimentation», «Director of UX Research & Personalization», «VP, Personalization & Digital Research», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Chanel

Chanel Group Director, Personalization & UX Research

New York, USA

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