Chanel Fashion Retail Marketing Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 24, 2026
About Chanel
Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.
Chanel seeks a Fashion Retail Marketing Manager in Shanghai to drive brand campaigns and boutique activations.
Role & Responsibilities
- Develop and implement retail-focused marketing strategies and promotional campaigns aligned with global Chanel brand guidelines
- Manage boutique events, in-store activations, and seasonal campaigns to drive foot traffic and sales
- Collaborate with store management and sales teams to ensure seamless execution of marketing initiatives
- Analyze market trends, competitor activity, and customer insights to refine marketing approaches
- Oversee marketing budget allocation and track campaign performance metrics
- Coordinate with regional and global marketing teams on brand consistency and campaign roll-outs
Qualifications
- Proven experience in luxury retail marketing or brand management
- Strong understanding of the luxury fashion market and Chanel brand positioning
- Demonstrated ability to manage multiple projects and campaigns simultaneously
- Excellent communication and stakeholder management skills
- Proficiency with marketing analytics and campaign measurement tools
Skills
Experience
5–8 years of experience in luxury retail marketing, brand marketing, or related roles, preferably within the fashion or high-end consumer goods sector.
Education
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Marketing Director», «Brand Activation Manager», «Boutique Marketing Specialist», «Luxury Retail Marketing Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.