Chanel Retail Marketing Manager
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 24, 2026
About Chanel
Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.
Chanel Shanghai is hiring a Retail Marketing Manager to lead collection launch events and drive VIP client engagement through strategic event orchestration and cross-functional alignment.
Role & Responsibilities
- Lead full-cycle collection launch event execution, from conceptual alignment and logistics arrangement through on-site delivery and post-event analysis, ensuring consistent high-standard event excellence and immersive brand experiences
- Develop in-depth strategic understanding of boutique-level business priorities and OBOS strategic guidelines; establish cross-team synergy with Client Experience Management and retail teams to translate brand strategies into event-oriented initiatives that activate high-value client assets
- Own the annual and seasonal event roadmap and calendar arrangement; conduct rational resource allocation, manpower scheduling, and cost controlling to ensure all events are delivered on time, within budget, and in high quality
- Lead cross-departmental project synchronization and stakeholder alignment across Retail, Visual Merchandising, Merchandising, Advertising, Client Experience Management, Style Expertise, Learning & Development, and other internal teams
- Maintain close communication with the Global Image Team and external production agencies to track event scenography design, visual schemes, props production, and venue setup, benchmarking global brand standards for consistent localized implementation
- Supervise on-site event management, including process control, sustainability oversight, emergency response, and detail refinement; standardize service, display, and guest reception procedures to deliver impeccable brand experiences
- Conduct comprehensive post-event analysis, data evaluation, and client feedback review; compile standardized reports, extract best practices, and propose optimization strategies to continuously upgrade event quality
Qualifications
- Over 10 years of solid experience in luxury fashion marketing and high-end VIP event management
- Demonstrated excellence in end-to-end premium event delivery with proven successful project cases
- Proficiency in luxury scenography and brand standard management, ensuring strict compliance with global brand specifications
- Professional on-site control and crisis management capabilities
- Strong cross-functional and global collaboration skills, capable of aligning internal teams, global brand teams, and external agencies
- Client-strategy orientation with ability to leverage high-end events for VIP relationship cultivation and long-term business growth
- Expertise in business analysis, project setup, implementation, and application
- Solid knowledge in marketing campaign operations, production planning, budget tracking, and financial oversight
- Sensitivity to fashion industry trends and ability to innovate event formats based on collection features and brand tonality
Skills
Experience
Over 10 years of solid experience in luxury fashion marketing, high-end VIP event management, and premium event delivery. Demonstrated expertise in end-to-end collection launch orchestration, strategic business planning, project implementation, and proven track record of successful event campaigns within a luxury brand environment.
Education
Not specified in source; typically expected: Bachelor's degree in Business, Marketing, Fashion, Event Management, or related discipline.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Collection Event Manager», «Retail Events Director», «Fashion Marketing Manager», «Boutique Marketing Strategist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.