Chanel Fashion Marketing Project Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 22, 2026
About Chanel
Chanel is an independent French maison renowned for its haute couture, ready-to-wear, leather goods, fragrances, cosmetics and fine jewelry. The house combines rigorous craftsmanship with contemporary creative direction and maintains a discreet, atelier-driven corporate structure that emphasises heritage, quality and global brand stewardship.
Chanel — Tokyo: Fashion Marketing Project Manager. Lead campaign execution, localised launches and agency collaboration for the maison in Tokyo.
Role & Responsibilities
- Lead end-to-end planning and execution of integrated marketing campaigns and product launches for the Tokyo market, ensuring alignment with global brand directives.
- Coordinate cross-functional stakeholders including retail, PR, digital, visual merchandising and external agencies to maintain timelines, budgets and deliverables.
- Localise global creative concepts and messaging for Japanese audiences while safeguarding Chanel’s brand equity and tonal consistency.
- Produce and maintain project documentation: timelines, production briefs, vendor contracts, risk registers and post-campaign reports with clear KPI tracking.
- Manage relationships with creative agencies, production vendors and media partners; oversee briefing, approvals and quality control throughout delivery.
- Oversee event and in-store activation logistics for launches and VIP experiences, liaising with retail operations to deliver high-touch client moments.
- Analyse campaign performance and synthesize insights into actionable recommendations for future activity and continuous optimisation.
Qualifications
- Bachelor’s degree in marketing, communications, business or equivalent professional experience.
- Proven ability to manage complex, multi-stakeholder projects with strict brand, quality and timing requirements.
- Strong commercial acumen with experience managing budgets and delivering results against KPIs.
- Excellent written and verbal communication skills with a polished presentation capability for senior stakeholders.
- Experience briefing and managing creative and production agencies in a luxury brand environment.
Skills
Experience
Typically 4–6 years of progressive experience delivering marketing campaigns or product launches within luxury fashion or premium beauty; demonstrable experience coordinating agencies and cross-channel activations in-market.
Education
Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent professional experience.
Workplace
The role is situated in Tokyo, Tokyo, Japan.
Culture
Chanel’s workplace balances creative excellence with exacting standards of craftsmanship and discretion. The environment rewards meticulous attention to detail, cross-disciplinary collaboration and a commitment to preserving a storied brand heritage while driving contemporary relevance.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Project Manager», «Brand Marketing Project Manager», «Campaign Project Manager», «Marketing Program Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.