Chanel Fashion Marketing Intern

About Chanel

Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.

Role & Responsibilities

• Assist in collecting, analyzing, and disseminating client data (KPIs, CRM, reporting) to identify personalization and development opportunities for Swiss boutiques
• Consolidate and distribute segmented client lists (new clients, VIP, prospects) to support boutique activation and targeting initiatives
• Support the definition and monitoring of clienteling objectives, collaborate with retail teams on implementation strategies
• Participate in creating and updating digital clienteling training materials; provide user support for platform adoption
• Develop recommendations to enhance client engagement based on data analysis and retail feedback
• Consolidate communication requirements for each collection across physical and digital channels
• Coordinate and evaluate client communication campaigns (one-to-one and one-to-many), analyze performance, and disseminate insights
• Support the execution of gifting strategies and premium in-boutique service programs
• Coordinate mystery shopping initiatives and consolidate findings
• Manage content updates for online boutique pages and digital properties
• Support implementation of the client activation calendar, coordinate event logistics (invitations, gifting, vendor coordination)
• Contribute to event execution including pre-event communication, gifting coordination, post-event follow-up and analysis
• Consolidate event feedback and conduct competitive market monitoring

Qualifications

• Enrolled in a Master's-level program (business school or university) with strong interest in fashion and luxury
• Previous experience in marketing, events organization, or client data analysis (internship or project-based)
• Proficiency in analytical methodologies: KPI analysis, CRM systems, and reporting
• Exceptional organizational skills with meticulous attention to detail
• Proactive work ethic and demonstrated ability to function effectively within team environments
• Fluent in French and English; German language proficiency is valued

Skills

Experience

Previous experience (internship or project) in marketing, events organization, or client data analysis within a luxury or fashion context.

Education

Currently enrolled in a Master's-level program (business school or university), with an internship requirement as part of degree completion.

Workplace

Culture

Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.