Chanel E-Business & Digital Experience Manager

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Location
Kuala LumpurKuala Lumpur Federal TerritoryMalaysia
Employment
Full-Time
Seniority
Mid-Level
Department
E-Commerce, Digital & Data Analytics
Industry
Fashion, Apparel & Leather Goods
Posted
Aug 4, 2026

About Chanel

Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.

Chanel E-Business & Digital Experience Manager role in Kuala Lumpur, Malaysia – drive e-commerce strategy and omnichannel innovation.

Role & Responsibilities

  • Develop and implement CHANEL FBP's overarching e-business strategy aligned with regional objectives
  • Manage digital platforms and e-commerce business development to drive revenue growth and market penetration
  • Lead e-shop development projects, defining e-commerce architecture and operational workflows in collaboration with project teams
  • Create digital platform calendars and animation plans to attract and engage new and younger customer segments
  • Collaborate with FBP functional teams to design and deliver a cohesive omnichannel (O2O) client experience across all touchpoints
  • Conduct analytical deep-dives into CHANEL.com performance data to identify market gaps, business opportunities, and growth levers
  • Oversee CHANEL.com regional launch initiatives and ensure operational excellence
  • Optimize resource allocation and synergize online activities to maximize efficiency and impact

Qualifications

  • University degree or above, preferably in Business Administration, Marketing, or E-Commerce
  • 5+ years of professional experience in brand e-commerce, digital marketing, or online business development
  • Demonstrated expertise in e-commerce platform management and business development
  • Proficiency in omnichannel (O2O) client experience strategy and implementation
  • Strong knowledge of e-commerce architecture, operations, and analytics methodologies
  • Experience with third-party e-commerce platforms (Momo, Beauty Stage, or similar) is advantageous
  • Familiarity with digital touchpoints, technologies, and tools including social media, personalization engines, and behavioral targeting solutions

Skills

E-commerce platform management Digital strategy development Omnichannel experience design E-commerce analytics Project management Data analysis and insights generation Behavioral targeting and personalization Social media platforms Microsoft Office (Excel, PowerPoint, Word) Client experience optimization

Experience

5+ years in brand e-commerce, e-commerce marketing, or digital business development. Experience in agency or consumer brand online marketing divisions is valued. Exposure to interactive digital communications and multi-channel marketing campaigns is preferred.

Education

University graduate degree or above; Business Administration, Marketing, or E-Commerce specialization preferred.

Workplace

This position is based in Kuala Lumpur, Kuala Lumpur Federal Territory, Malaysia.

Culture

Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «E-Commerce Strategy Manager», «Digital Platforms Director», «Online Channel Manager», «E-Commerce Operations Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.